Job Description

Brandt is currently seeking a Junior Web Content Specialist for our Digital Marketing team in Regina.

The Junior Web Content Specialist is responsible for the creation and maintenance of website content for
products and promotions, maintenance of Brandt websites, and the overall website user experience.
Marketing strategy for online tactics and new applications will also be a part of this role. This role will also
serve as a web advisor to the Brandt marketing team, and reports to the Manager of Web Content.

Duties & Responsibilities:

• Create and acquire content for new products, programs, promotions, divisions, and new web layouts while maintaining consistent branding.
• Work with marketing team members in updating news, testimonials, events, company locations and social content.
• Manage new, discontinued, and existing product information to ensure content is up to date.
• Work with business stakeholders to determine product information and development needs, documenting requirements in clear and easy-to-understand language.
• Monitor & maintain schedule for all web and design work with various technology staff and marketing.
• Work with marketing team to ensure online advertisements are linking and measured correctly.
• Interpret website analytics, test, and change webpage structure if necessary.
• Track improvement initiatives (ranking, bounce rate, time on site, etc.)
• Assist in the testing of website development initiatives.

• 1 year experience in web publishing or content management.
• Experience with Content Management Systems (CMS), Kentico experience is a plus.
• High degree of computer literacy: some experience working with HTML, CSS, Adobe Photoshop, web design and/or desktop publishing would be useful.
• Experience with tools such as Google Analytics. Google Tag Manager, Google Search Console, and Google Data Studio experience is a plus.
• Knowledge of Search Engine Optimization (SEO) best practices is a plus.
• Direct experience producing, writing, and managing online content preferred.
• Excellent interpersonal skills to work effectively with multiple stakeholders, including content contributors and reviewers, graphic designers, and web personnel.
• High attention to detail, with excellent spelling, grammar, and punctuation skills.
• Ability to multi-task in a fast-paced work environment.
• Experience working in the heavy equipment industry is a plus.
• Experience in multilingual & localized website management is a plus.
• Proficient in both English and French is a plus.

• 1 year experience in web publishing or content management.
• Experience with Content Management Systems (CMS), Kentico experience is a plus.
• High degree of computer literacy: some experience working with HTML, CSS, Adobe Photoshop, web design and/or desktop publishing would be useful.
• Experience with tools such as Google Analytics. Google Tag Manager, Google Search Console, and Google Data Studio experience is a plus.
• Knowledge of Search Engine Optimization (SEO) best practices is a plus.
• Direct experience producing, writing, and managing online content preferred.
• Excellent interpersonal skills to work effectively with multiple stakeholders, including content contributors and reviewers, graphic designers, and web personnel.
• High attention to detail, with excellent spelling, grammar, and punctuation skills.
• Ability to multi-task in a fast-paced work environment.
• Experience working in the heavy equipment industry is a plus.
• Experience in multilingual & localized website management is a plus.
• Proficient in both English and French is a plus.

Brandt