Job Description

Purpose:
Reporting to the Manager, Communications and Marketing, the Web Content Optimization Specialist role maintains and updates content across multiple websites for the Lassonde School of Engineering (LSE). The Web Content Optimization Specialist role is responsible for the creation of new web pages (including text, images, and video), formatting and publishing pages and inserting relevant links and page redirects. The role will also audit, edit, and maintain existing web content, incorporating Search Engine Optimization (SEO) best practices. In addition, the role will be responsible for sourcing images, formatting and resizing image files and ensuring accessibility (AODA) compliance of text and multimedia content on all websites. The Web Content Optimization Specialist role will also be responsible for preparing reports and providing recommendations for improvement using tools, including Google Analytics.The role supports the vision, purpose, values and strategic direction of the Lassonde School of Engineering and York University, and contributes to a positive, supportive student-focused team environment of high performance, respect, trust, collaboration, and continuous improvement, and embraces diversity and fosters inclusion.

Education:
University Degree in Communications, Information Management or Web Content Management, or an equivalent of 4 years recent experience (defined as within the last five years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below.

Experience:
Two (2) years' recent experience in website development, which includes building websites, maintaining websites, and editing web pages and content.

Skills:

Advanced knowledge of MSOffice Suite and related programs.
Intermediate experience working with WordPress.
Demonstrated effective experience in aligning dynamic web content with marketing and strategic goals.
Intermediate experience with SEO best practices.
Strong organizational and time management skills.
Strong writing and editing and communication skills.
Experience with Google Analytics, creating reports, providing recommendations.
Demonstrated skills related to working effectively and concurrent prioritization of multiple projects.
Experience sourcing and editing images (cropping, colour correction, scaling, sizing).
Experience writing and editing copy for web is an asset. Other:
Familiarity with the Accessibility for Ontarians with Disabilities Act (AODA) and accessible design methods and techniques.
HTML knowledge is an asset.

Additional Notes:
This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview.

In order to be considered as an internal applicant, York University employees in the YUSA-1 bargaining unit must apply for jobs through the Employee Career Portal - YU Hire.
If you are a current York University employee in the YUSA-1 bargaining unit and/or are using your job posting rights under the collective agreement to apply for jobs, you MUST log into YU Hire to access the York University Employee Career Portal.
As per Article 12.02(f) of the YUSA-1 Collective Agreement, to be considered an internal applicant, employees in the YUSA-1 bargaining unit must submit the application 5 working days following the first day of posting. this is referred to as the 'Posted Date' on the job the posting. This applies to YUSA-1 internal and YUSA-1 Concurrent postings. Please refer to the 'Posting Intent' on the job posting.
If not filled by an employee in the YUSA-1 bargaining unit, employees in the YUSA-2 bargaining unit who have applied within the first 5 days from the 'Posted Date' will be given preference.
The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.

York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.

We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.

York University employees must apply to jobs through the Employee Career Portal - YU Hire. If you are a current York University employee and/or are using your rights under a collective agreement to view and/or apply to jobs, you MUST log into YU Hire to access the York University Employee Career Portal.

PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.