Job Description

:In order to ensure your application is received by NAIT for thorough review and consideration, please apply directly through our Careers site atNOTE: This is a temporary position ending on or before March 31st , 2025 with the possibility of extension.Reporting to the Manager of Student Recruitment, the International Marketing Strategist provides daily operational support and supervision to the Peer Recruitment Assistant team. As part of the Student Recruitment leadership team, the Strategist is responsible for guiding their team in meeting international student recruitment objectives by providing leadership, training, and coaching.Key Responsibilities:Works closely with the Manager of Student Recruitment to operationalize the Recruitment Strategy into activities, events, and prioritiesCoordinates work assignments, staff schedules for the Peer Recruitment Assistant teamProvides operational support to the team while they\'re engaged in international recruitment activitiesCoordinates hiring and training process for Peer Recruitment Assistant team membersFacilitates on-going coaching and performance enhancement conversations with Peer Recruitment Assistant team membersActs as a first point of contact for escalations, questions or concerns about any Peer Recruitment InitiativesResponsible for developing and maintaining relationships with partners and stakeholders in Schools, Marketing and Communications, Admissions, Student Awards and Financial Aid to ensure smooth and efficient execution of recruitment activitiesLeveraging existing data and information on target audiences to deliver personalized marketing and brand experiencesSeeking, analyzing and applying market research to inform projects and campaignsLiaise with recruitment specialists, assistants, and coordinators to support with marketing related initiatives, as requiredAttend and support international recruitment initiatives and projectsOptimizing digital marketing campaigns and strategies to maximize ROI and achieving measurable goalsLeading the execution of digital marketing plans, leveraging the power of automation and AI across various platforms for: display and programmatic advertising, search (SEM, SEO), social media marketing, email marketing, and content marketingSkills & Abilities:Ability to project manage complex initiatives and maintain strong, positive partnerships with internal and external stakeholdersAbility to work closely with clients and manage multiple projects end-to-end and coordinate the formation of cross-functional teams and lead them to project completionStrong business acumen and understanding of B2B and B2C marketing best practicesAbility to write and create content across a variety of mediums including promotional materials, webpages, advertising assets, and email marketingAbility to make sound and timely decisions, even in the absence of complete informationStrong organizational skills, and an ability to plan and prioritize work to align with strategic goalsAbility to develop others through coaching, feedback, and stretch assignmentsUnderstanding of unionized working environment and relevant legislation (e.g., FOIP, CASL)A strong understanding of NAIT program offerings, admissions practices and processesIn-depth understanding of international recruitment and customer relationship management practicesStrong intercultural competenciesQualifications:Bachelor\'s degree required, Master\'s degree preferred. A combination of education and relevant experience can be considered2 - 3 years experience in a post-secondary marketing environment required3 - 5 years of experience in post-secondary international recruitment and/or international business development is an assetSupervisory or leadership experience is an assetFluency in additional languages is an assetA background in working with international agents, peer recruiters, and/or articulation agreements is an assetRISIA or ICCRC license would be an assetDriver\'s LicenseValid Passport, international travel might be requiredApplicants with education credentials earned outside of Canada should have their credentials evaluated by World Education Services or the International Qualifications Assessment Service (IQAS).Remuneration: $66,076.66 - $ 87,543.30 annually, plus a comprehensive benefits package.Please submit a resume and cover letter to be considered for this opportunity.About NAITWe are proud to have been named one of Alberta\'s Top Employers for 13 consecutive years. Being part of a community that makes a difference in the lives of students, staff, industry clients and partners, NAIT\'s culture reflects our shared values of respect, collaboration, celebration, creativity, and accountability.People are what make NAIT great, and we prioritize the employee experience. We offer focusing on health and wellness, work-life balance, recognition, and professional and personal growth. In addition to excellent vacation time, we offer paid time off between Christmas and New Year\'s.NAIT supports a flexible work environment, enabling staff to request approval for on-campus, off-site, or hybrid work arrangements based on the nature of the role. Please note that remote positions require employees to reside within Canada.NAIT is committed to fostering an environment that supports equity and cultivates inclusion through our . We are a proud partner of the Canadian Centre for Diversity and Inclusion and Pride at Work Canada. While we encourage all qualified applicants to apply, only those being considered will be contacted. If you require any accommodations, please connect with us at .#LI-MO1 #LI-Hybrid

Northern Alberta Institute of Technology