Job Description

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In order to ensure your application is received by NAIT for thorough review and consideration, please apply directly through our Careers site at
NOTE: This is a temporary position ending on or before March 31st , 2025 with the possibility of extension.
Reporting to the Manager of Student Recruitment, the International Marketing Strategist provides daily operational support and supervision to the Peer Recruitment Assistant team. As part of the Student Recruitment leadership team, the Strategist is responsible for guiding their team in meeting international student recruitment objectives by providing leadership, training, and coaching.
Key Responsibilities:
Works closely with the Manager of Student Recruitment to operationalize the Recruitment Strategy into activities, events, and priorities
Coordinates work assignments, staff schedules for the Peer Recruitment Assistant team
Provides operational support to the team while they\'re engaged in international recruitment activities
Coordinates hiring and training process for Peer Recruitment Assistant team members
Facilitates on-going coaching and performance enhancement conversations with Peer Recruitment Assistant team members
Acts as a first point of contact for escalations, questions or concerns about any Peer Recruitment Initiatives
Responsible for developing and maintaining relationships with partners and stakeholders in Schools, Marketing and Communications, Admissions, Student Awards and Financial Aid to ensure smooth and efficient execution of recruitment activities
Leveraging existing data and information on target audiences to deliver personalized marketing and brand experiences
Seeking, analyzing and applying market research to inform projects and campaigns
Liaise with recruitment specialists, assistants, and coordinators to support with marketing related initiatives, as required
Attend and support international recruitment initiatives and projects
Optimizing digital marketing campaigns and strategies to maximize ROI and achieving measurable goals
Leading the execution of digital marketing plans, leveraging the power of automation and AI across various platforms for: display and programmatic advertising, search (SEM, SEO), social media marketing, email marketing, and content marketing
Skills & Abilities:
Ability to project manage complex initiatives and maintain strong, positive partnerships with internal and external stakeholders
Ability to work closely with clients and manage multiple projects end-to-end and coordinate the formation of cross-functional teams and lead them to project completion
Strong business acumen and understanding of B2B and B2C marketing best practices
Ability to write and create content across a variety of mediums including promotional materials, webpages, advertising assets, and email marketing
Ability to make sound and timely decisions, even in the absence of complete information
Strong organizational skills, and an ability to plan and prioritize work to align with strategic goals
Ability to develop others through coaching, feedback, and stretch assignments
Understanding of unionized working environment and relevant legislation (e.g., FOIP, CASL)
A strong understanding of NAIT program offerings, admissions practices and processes
In-depth understanding of international recruitment and customer relationship management practices
Strong intercultural competencies
Qualifications:
Bachelor\'s degree required, Master\'s degree preferred. A combination of education and relevant experience can be considered
2 - 3 years experience in a post-secondary marketing environment required
3 - 5 years of experience in post-secondary international recruitment and/or international business development is an asset
Supervisory or leadership experience is an asset
Fluency in additional languages is an asset
A background in working with international agents, peer recruiters, and/or articulation agreements is an asset
RISIA or ICCRC license would be an asset
Driver\'s License
Valid Passport, international travel might be required
Applicants with education credentials earned outside of Canada should have their credentials evaluated by World Education Services or the International Qualifications Assessment Service (IQAS).
Remuneration: $66,076.66 - $ 87,543.30 annually, plus a comprehensive benefits package.
Please submit a resume and cover letter to be considered for this opportunity.
About NAIT
We are proud to have been named one of Alberta\'s Top Employers for 13 consecutive years. Being part of a community that makes a difference in the lives of students, staff, industry clients and partners, NAIT\'s culture reflects our shared values of respect, collaboration, celebration, creativity, and accountability.
People are what make NAIT great, and we prioritize the employee experience. We offer focusing on health and wellness, work-life balance, recognition, and professional and personal growth. In addition to excellent vacation time, we offer paid time off between Christmas and New Year\'s.
NAIT supports a flexible work environment, enabling staff to request approval for on-campus, off-site, or hybrid work arrangements based on the nature of the role. Please note that remote positions require employees to reside within Canada.
NAIT is committed to fostering an environment that supports equity and cultivates inclusion through our . We are a proud partner of the Canadian Centre for Diversity and Inclusion and Pride at Work Canada. While we encourage all qualified applicants to apply, only those being considered will be contacted. If you require any accommodations, please connect with us at .
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