Job Description

Integrated Social Media Leader

"You care about making a positive impact in the world. You understand greatness requires thinking differently. An inclusive and accepting work environment is important to you.

A job at IKEA is so much more than home furnishings. Together, we work to make a better everyday life for the many. It\'s the perfect fit if you want to contribute, grow, and share. Join the team and start a better life for yourself."

Location

Burlington

Employment type

Permanent

Department

Marketing & Communication

Deadline

2024-01-17

You already applied for this job.

Candidate profile (title) Who you are

Candidate profile (text) - Default language \xe2\x80\xa2 You are passionate about social media including strategy, trends, platform optimization, content development, paid campaigns, social commerce and creating measurable impact for brands online.

• You have demonstrated experience developing integrated social media growth strategies in an omnichannel reality and understand the behaviours of online customers and are motivated by increasing customer value and thinking customer first.
• You have deep knowledge of working in the field of social media including brand management, growth strategies, content development, community management, user generated content, platform strategy and reporting across channels including Meta, Pinterest, TikTok, YouTube and more.
• You have a deep knowledge for social media insights, including trends and analytics to measure and report on campaign metrics and identify opportunities for improvement.
• You have a deep knowledge of paid social and digital media including budget management and understand the complexity of the business and the role that integrated marketing plays in the omnichannel retail landscape.
• You have experience collaborating with internal and external (agency) partners to develop and execute organic and paid social media campaigns.
• You are passionate about innovative marketing technologies and digital media and stay up to date on the latest trends and development.
• You have experience leading influencer marketing strategies and building long-term relationships with brand ambassadors.
• You have formal qualifications in Marketing or equivalent and a minimum 7 years of experience in Marketing and delivering results.
• Minimum 5 years of experience managing and delivering results for brand social media channels and paid social media campaigns.

Key responsibilities (title) A day in your life with us

Key responsibilities (text) \xe2\x80\xa2 Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals.

• Lead the brand organic social media agenda, responsible for briefing and managing content calendars, channel growth, trend analysis, collaborating with the social media agency and internal partners, and social media reporting.
• Lead paid social media campaigns including commercial activations, local support (across Canadian markets) and influencer marketing.
• Drive the integrated social media strategy, identify social media best practices and set frameworks for short-, medium- and long-term social media channel and content approach.
• Support and lead projects related to the omnichannel brand experience on social media, collaborating with internal and external stakeholders, providing counsel, leadership and social media expertise.
• Responsible for contribution and implementation of the Integrated Media plan across paid, earned and owned media, on and offline, and providing sufficient content needs to local media and social media agencies to ensure locally adapted marketing.
• Responsible for budget management, finalizing and negotiating all paid advertising contract terms such as rates, placement, frequency etc. to maximize return on investment, and ensuring cost transparency be leading a comprehensive contracting and invoicing process.
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact.
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA.

Team vision ( title) Our team within Ikea

Team vision (text) Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we\'re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Local section (title) JUST SO YOU KNOW

Local section (text) In the IKEA world, this position is officially referred to as: Integrated Media Leader

This role will require you to be in the Burlington office 2-3 times a week.

Why you will love us

From the deep forests in Sweden, we have spread our culture and values around the world. At the heart of our offer are our beautiful home-furnishing products and solutions, made with care for our planet, reaching millions of customers.

At the heart of our business, are our wonderful co-workers representing diversity in all dimensions and passionate for life at home. We all contribute with our uniqueness and we want to grow and develop together.

Our vision, \xe2\x80\x9cto create a better everyday life for the many people\xe2\x80\x9d inspires and guides us in everything we do. This is IKEA.

What we all have in common

• Living our values
• Being your unique self, while respecting and including others
• A passion for home furnishing
• Performing & delivering while learning & developing
• Having fun!

Your uniqueness makes Ikea better

We believe everyone has the right to be treated fairly and be given equal opportunities, regardless of their age, gender identity, sexual orientation, physical ability, ethnicity, race, nationality, religion or any other dimension of their identity.

We are committed to providing accommodations for people with disabilities throughout the recruitment process and, upon request, will work with qualified job applicants to provide appropriate accommodation which considers the applicant\'s accessibility needs due to disability. If you require accommodation, please contact

Note: A qualified job applicant with a disability is one who possesses the required skills, education, experience and training and who can, with reasonable accommodation, perform the essential functions of the position applied for.

IKEA