Job Description

Description

Kenvue is currently recruiting for:

Social Media Community & Engagement Leader

Supporting one of our commercial teams (Pain, Allergy, Digestive Health, Oral Care, Wound Care, and Skin Health & Beauty)

This position reports to the NA Community Engagement and Business Solution Leader and is based in Markham, Ontario.

Who We Are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we\'re the house of iconic brands - including NEUTROGENA\xc2\xae, AVEENO\xc2\xae, TYLENOL\xc2\xae, LISTERINE\xc2\xae, JOHNSON\'S\xc2\xae and BAND-AID\xc2\xae that you already know and love. Science is our passion; care is our talent. Our global team is made up with 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here.

What You Will Do

The Social Media Community Engagement Leader is responsible for collaborating with the marketing, connected commerce, and public relations cross-functional teams and external agencies to support a coordinated cross-channel social experience and apply subject-matter-expertise in social media marketing engagement, using consumer insights to inform/shape relevant communications that tethers to brand awareness, consideration and/or conversion objectives. This individual will also lead strategic connectivity with the Consumer Care Center Brand Champion and Social Media Team Leads to ensure positive community engagement experiences through consistent projection of brand image, voice, and persona across all consumer-facing channels.

The candidate will come with confirmed experience in launching and growing owned social channels, informing content strategy, driving engagement, reporting, establishing and maintaining a consistent tone of voice, partner management.

Social Media

• Inform social media strategy development, execution of content creation and copywriting on organic social media channels
• Lead organic social posting cadence, living into platform creative best practices and brand communication objectives.
• Lead strategic ownership and oversight of social media platform community engagement management (Organic Paid), including defining role of channels, new channel identification and test & learns to expand social engagement specific to each brand\'s target consumer.
• Deliver brand-specific community management performance goals and metrics.
• In partnership with CCC leaders, ensure front-line Social Media Specialists are mentored and trained to ensure brand image, voice, and persona are projected effectively and consistently.

Consumer Experience Advocacy and Consumer Care Center (CCC)

• Maintain strong connectivity to business, establishing solid understanding of brand priorities and plans including new product introductions (discontinuations), media, promotions, sampling/rating & review programs as well as changes to claims, packaging, and labeling.
• Maintain expertise in direct consumer engagement including careful communication, customer concern, and compliance.
• Champion voice-of-the-consumer and optimization of the consumer experience: advocate for consumer needs and preferences! Proactively look for opportunities to expand brand passion and improve consumers experiences with the brand.
• Contribute to the development of Brand strategies and tactics that impact consumer engagement channels including social media (organic and paid), partnerships, lifestyle influencer partnerships, ratings and reviews, as well as Consumer Care channels (1/800#, Brand.com Contact Us pages).
• Partner with Brand leaders, Communications and PR personnel, as well as the CCC Operation to handle crises and critical issues.

Intelligence, Analytics, and Reporting

• Lead consumer care center data, including product complaints and social media insight, reporting and shakeouts with actionable recommendations.
• Use social listening tools such as Sprinklr, Tagger, and Brandwatch to monitor trends beyond owned channels.
• Uses analytical tools and skills to collect and analyze data that supports business recommendations and/or highlights compelling consumer insights and business opportunities.

Qualifications

What We Are Looking For

Required Qualifications

• A minimum of 3-5 years of relevant work experience is required. Experience in Social Media and Community Engagement.
• Confirmed knowledge of and experience with major social media platforms is required (e.g., Instagram, Facebook, Twitter, TikTok, Snap)
• Experience with social media planning, moderation and social listening tools is required (e.g., Sprinklr, Brandwatch)
• Solid analytical skills are required. The ability to use both data and intuition to drive and influence decisions is strongly preferred.

Desired Qualifications

• Knowledge of influencer marketing trends
• Ability to identify new and emerging social trends and platforms is preferred
• Strong written and verbal communication skills, ability to capture the unique brand tone of voice and visual cues / codes
• Crisis management experience is preferred
• Passion for learning and a natural dissatisfaction with the status quo is preferred
• Demonstrated ability to readily adapt to continually changing priorities and high-reaching project timeframes. Brings a positive can-do attitude, is a team player and is eager to show entrepreneurial spirit

What\'s In It For You

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time, Flexible Ways of Working & More!
• Learning & Development Opportunities
• Employee Resource Groups

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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