Job Description

Description :

Integrated Marketing Specialist

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.

Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

Job Summary:

The Marketing team is looking for an Integrated Marketing Specialist to be responsible for developing and implementing integrated marketing strategies across all channels to support key brand initiatives. In close collaboration with cross-functional teams, you will lead content planning and ensure the successful execution of content on all digital channels including the website, mobile app, emails, SMS, and web and push notifications. You will also be responsible for adapting and optimizing content strategies based on reactive business needs, insights, and performance.

You will be involved in our ongoing transformation from a traditional brick & mortar retailer, to an omni-channel leader and tech-first fashion disruptor.

Responsibilities:

• Develop omni-channel go-to-market and channel strategies that support the brand's strategic initiatives including key launches, store initiatives, and promotions;
• Build the brand's digital content calendar across all owned and paid digital channels;
• Lead monthly cross-functional editorial meetings to align on content objectives, collateral, and timelines;
• Create clear and concise content briefs (marketing, CRM, web), ensuring best practices are in place;
• Develop workback schedules and optimize existing production workflows to drive project efficiency in order to meet deadlines;
• Work closely with cross-functional partners in E-commerce, Merchandising and Creative to align weekly content cadence across owned, paid and earned channels, ensuring consistent, brand-aligned messaging across all media;
• Analyze product performance, customer behavior insights and CRM data to optimize content across all channels, deliver on financial plans, and continuously improve E-commerce metrics;
• Lead the planning and coordination of content projects that drive business growth, working closely with various partners to set alignment on delivery timelines and targets;
• Integrate all CRM projects such as A/B testing, personalization, loyalty, and acquisition and retention campaigns into the content calendar;
• Assist the Sr. Marketing Manager with planning, presentations and post-mortems for all seasonal campaigns and key product launches;
• Participate in cross-functional brainstorming sessions.

Qualifications:

• University degree in Marketing or related field;
• 3-5 years of related work experience;
• Excellent knowledge of Microsoft Office and Google Suite;
• Experience with Google Analytics an asset;
• Strong written and verbal communication skills both in French and English;
• Well established business sense;
• Exceptional written communication skills;
• Excellent organizational and project management skills;
• Ability to prioritize, adapt and meet fast turnaround deadlines;
• Proven collaborative team player;
• Detail-oriented and analytical.

Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organisation that understands the importance of investing in people.

You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

Our promise:

No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.