Job Description

Our Marketing Specialist plays a critical role on the marketing team responsible for product launch and promotional programs for KAR Global's digital e-commerce platforms and vehicle logistic centers (automotive auctions) throughout North America. You'll lead day-to-day marketing support for sale events, promotions, new business acquisition, and development of sales enablement materials - including digital assets, e-mail marketing, point-of-sale materials, and branded items. Additionally, you'll help support and develop go-to-market plans for KAR Global's key digital products and services. Experience and interest in tracking KPIs, creative collaboration using Asana and familiarity with Salesforce a plus.

Responsibilities & Duties:

Strategize with sales, operations, and product teams to identify, initiate and execute promotions, sale events and product marketing campaigns.

Research and monitor the competitive landscape to gain an understanding of our business challenges. Then partner with key stakeholders to create and implement marketing strategies to address these challenges.

Assist sales in the development of presentations/proposals to gain new or increased business for KAR Global and/or sister companies. Create promotional strategies for key clients and support management/sales teams in the successful presentation thereof.

Conceptualize and initiate creative projects. Provide direction to marketing resources to produce and implement the following for campaigns, including:

Advertisements in publications

E-mail campaigns

Web banners

Signage

Creative

Public relations

Printed materials

Promotional items

Coordinate and provide direction to primary point(s) of contact at KAR Global locations to ensure that all marketing campaigns are properly delivered and executed.

Interact regularly with customers, buyers, and sellers, to better understand their needs and advocate development of integrated business strategies that build stronger customer loyalty.

Prepare and present regular marketing update to management, outlining new or upcoming programs and communicate tactics that will be executed.

Ensure that KAR Global's brand and corporate identity system are incorporated into all marketing initiatives developed and/or executed at KAR Global locations.

Assist with other marketing projects as assigned, including but not limited to: competitive research, strategic planning, project management and event marketing.

Practice and always promote teamwork. Provide back-up to other team members as needed. Set a good example of attitude and performance. Communicate regularly about current marketing initiatives and initiate information-sharing to benefit all company locations.

Educational Requirements & Qualifications:

Bachelor's Degree or equivalent experience required. Two (2) to four (4) years in advertising or marketing experience preferred. Must be qualified to operate a motor vehicle and possess a valid driver's license.

Ability to analyze research data, apply to business challenges, develop and successfully implement objective-driven action plans towards meeting KPIs.

Excellent written and oral communication skills;

Excellent leadership and management skills;

Excellent interpersonal and relationship-building skills;

Outstanding judgment;

Ability to represent the company in a professional and positive manner;

Project planning and multi-tasking skills;

Creative thinker and planner;

Ability to work independently and with minimal supervision while maintaining a high level of quality work and output;

Proficiency in using the Microsoft Office Suite of software and digital marketing tools; and

Some travel may be required.

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