ABOUT THIS POSITION
Digital Extremes "DE" is seeking an Influencer Marketing Manager within its External Projects team to manage the paid influencer marketing of externally developed games, including the upcoming title from Airship Syndicate. As an influencer marketing professional, you love the creator community, their craft, their passion and their ability to build and connect. You love watching content across all channels - Twitch, TikTok, YouTube, Instagram - and are intimately familiar with the trends and personalities that are driving innovation and awareness in the gaming industry and beyond!
You care about connecting with creators and their communities to celebrate their work. You enjoy partnering with Developers, Creators, Community Managers, and Social Media Marketers to create experiences and moments that engage and entertain millions of players around the world. You'll launch new games and explore new platforms as an influencer marketing pioneer helping enhance the marcomm capabilities and live-service support of Digital Extremes.
The Influencer Marketing Manager is responsible for developing integrated influencer marketing campaigns and executing strategic marcomm programs that support the launch of a new game and its successful live service growth. Playing a critical role among a larger multi-discipline publishing department, this position within the External Projects team is meant for a hungry product champion who can drive robust creator activations from concept to execution including the strategic planning, creative guidance, project management, tactical channel execution and reporting. Leading the influencer and creator strategy, planning, research, outreach and relationship management while partnering with internal teams, this role also requires the management of external agencies including the creation of content, media purchasing, analysis of campaign performance and its contribution to reaching desired goals. The role works closely with our studio partners including Airship Syndicate and their Community Management team.
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