Job Description

Business Context & Main Purpose of the Job

The Beauty & Wellbeing (B&W) division at Unilever houses iconic and loved Hair & Skin Care brands like TRESemme, Vaseline, Nexxus, and Love Beauty & Planet.

Who you are and what you\xe2\x80\x99ll do

As the Associate Influencer Marketing Manager - B&W, you will lead the deployment of earned and micro influencer programs for North America across our portfolio of brands, with a focus on the US market. You will use the voice of others to amplify brand messages to authentically build credibility and trust with audiences to drive business and communications goals.

Develop and maintain a master influencer content calendar for the entire B&W portfolio

Execute earned influencer programs in partnership with PR agencies

Develop, execute and scale in-house earned program; Identify relevant creators on a regular basis, coordinate product sends, track conversions and wins

Maintain and quality check all campaign data in Influencer CRM tool (Traackr)

Compile and distribute monthly/quarterly recap reports that track key KPIs such as increased impressions, engagement, conversion and positive sentiment in partnership with Influencer Marketing Managers

Assist with developing agency briefs

Drive micro influencer programs: upload briefs, manage spends, review/approve creators and content

Use social listening to maintain pulse on current and future trends, identify innovative concepts, agile opportunities and new influencers for gifting opportunities and brand activations

Work in partnership with Influencer global and local teams to share best practices and key learnings across North America

Participate in weekly agency and brand meetings

What You\'ll Need to Succeed

3-5+ years of experience specializing in influencer marketing and social media with experience in earned influencer content and track record of cultivating relationships with influencers/creators. * Bachelor\xe2\x80\x99s degree required

Deeply engaged in culture with a deep knowledge of all social media platforms and a keen eye for trendspotting\xe2\x80\x93 able to translate how B&W brands can create relevant content for agility

A beauty crafter who has developed best in class content with proven results

A strategist and executor with experience developing and managing strong earned influencer performance programming designed to increase brand awareness, engagement, consideration, and conversion

A data lover with excellent analytical skills who has experience tracking and optimizing plans in market as well as putting together campaign wrap-up reports

A collaborator who thrives on working together with different teams and marketing specialties to execute programs with excellence and clarity

Strong industry knowledge of trends, best practices & innovations

Strong organizational, communication and presentation skills to tell actionable stories with data

Strong project management skills: Proven ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a highly challenging environment.

Experience in creating mailers including creative ideation, vendor sourcing and coordinating program logistics

Experience communicating directly with talent and agents preferred

What We Can Offer You

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engag\xc3\xa9 \xc3\xa0 la diversit\xc3\xa9 et \xc3\xa0 l\'inclusion pour stimuler nos r\xc3\xa9sultats d\'affaires et cr\xc3\xa9er un meilleur avenir chaque jour pour nos employ\xc3\xa9s, les consommateurs globaux, les partenaires et les communaut\xc3\xa9s. Nous croyons qu\'un effectif diversifi\xc3\xa9e nous permet de faire correspondre nos ambitions de croissance et de stimuler l\'inclusion dans l\'entreprise. Tous les candidats qualifi\xc3\xa9s recevront la consid\xc3\xa9ration pour un emploi sans \xc3\xa9gard \xc3\xa0 la race, la couleur, la religion, le sexe, l\'orientation sexuelle, l\'identit\xc3\xa9 ou l\'expression de genre, l\'\xc3\xa2ge, l\'origine nationale ou ethnique, l\'\xc3\xa9tat matrimonial, la situation familiale, l\'invalidit\xc3\xa9, les caract\xc3\xa9ristiques g\xc3\xa9n\xc3\xa9tique, et une condamnation pour laquelle un pardon a \xc3\xa9t\xc3\xa9 accord\xc3\xa9e.

Si vous \xc3\xaates une personne handicap\xc3\xa9e qui a besoin d\'aide \xc3\xa0 tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au . Veuillez noter: ces lignes sont r\xc3\xa9serv\xc3\xa9es aux personnes handicap\xc3\xa9es ayant besoin d\'aide et ne sont pas un moyen d\'enqu\xc3\xaater sur les postes.

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