Job Description

Job Title: Head of Search (SEM & SEO) - Centre of Excellence, Canada
Location: Toronto, ON
Reports to: [Chief Activation Office]
Department: Centre of Excellence - Digital Marketing
Role Overview
As Head of Search within the Centre of Excellence, you will be responsible for developing, leading, and scaling the Canadian strategy for both SEM and SEO. You'll drive best-in-class search marketing initiatives that align with business objectives, support brand growth, and ensure the seamless integration of search into the wider digital ecosystem. This is a pivotal leadership role that combines strategic planning, hands-on expertise, and cross-functional collaboration to champion innovation and operational excellence in search marketing.
Key Responsibilities

• Develop and Own the Canadian Search Strategy:
• Craft, implement, and optimize a unified SEM and SEO strategy tailored to the Canadian market, supporting performance, brand, and customer experience goals.
• Centre of Excellence Leadership:
• Establish and promote best practices, processes, and frameworks for search marketing across the organization, ensuring knowledge sharing and upskilling of internal teams.
• Team Leadership & Development:
• Build, mentor, and inspire a high-performing team of SEM and SEO specialists (both in-house and agency partners), fostering a culture of innovation and continuous improvement.
• Innovation & Trendspotting:
• Stay ahead of industry trends, algorithm changes, and emerging technologies to ensure Canadian search strategies remain cutting-edge and competitive.
• Performance Management:
• Set KPIs, monitor performance, and deliver actionable insights to drive continuous growth and ROI across all search channels.
• Stakeholder Management:
• Partner with cross-functional teams (Brand, Content, Analytics, Product, IT) to align search initiatives with broader marketing and business objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field; advanced degree an asset.
• 8+ years' experience in SEM and SEO, with a proven track record in strategy development and execution at scale.
• Deep understanding of the Canadian digital landscape, search engines (Google, Bing), and local consumer behaviour.
• Expertise with key SEM (Google Ads, Microsoft Advertising) and SEO tools (Search Console, SEMrush, Ahrefs, etc.).
• Strong leadership skills, with experience managing cross-functional teams and agency partners.
• Analytical mindset with proficiency in data analysis and performance measurement (Google Analytics, Looker Studio, etc.).
• Excellent communication skills, with the ability to influence at all levels.
• Experience in a Centre of Excellence or similar matrixed environment preferred.

Why Join Us?

• Shape the future of search marketing for a national leader.
• Work in a collaborative, innovative Centre of Excellence.
• Career growth opportunities and ongoing professional development.
• Competitive salary, benefits, and flexible work options.

COMMITMENT TO IDEA
OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
COMMITMENT TO IDEA
OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
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OMG Canada s'engage a offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversite et l'equite par l'action (IDEA). Cet engagement a pour objectif que la composition de notre main-d'oeuvre reflete la diversite avec une representation des groupes sous-representes. Il determine egalement la facon dont les membres de notre equipe, notre leadership, notre service a la clientele, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont faconnees.
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Skills Required