Job Description

Growth Marketer

As the Growth Marketer you\'ll be the driving force behind all digital marketing initiatives. You\'ll develop, implement, track and optimize digital campaigns across multiple platforms. You\'ll own all of our marketing channels and measure their success. You\'ll be in charge of creating a digital marketing strategy that supports our overarching business goals.

Ultimately, as the Growth Marketer, you\'ll make sure our message reaches our target audience so that we can enter the next stage of growth. We are a high-growth start-up, so our ideal candidate thrives in identifying inefficiencies and creating / optimizing the processes we\xe2\x80\x99ll use as we grow.

Responsibilities:

• Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising
• Develop a unified approach to the company\xe2\x80\x99s overall marketing efforts in collaboration with with the social media, product, and design teams
• Create brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
• Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
• Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during market research to find ways to enhance the company\xe2\x80\x99s marketing efforts
• Ensure the company blog, social media accounts, and website are continuously updated and optimized to provide a great user experience
• Compile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies
• Report, recommend and iterate on campaigns to drive increased ROI

• Bachelor\xe2\x80\x99s degree in Marketing or a related field required
• Minimum of 3 years of experience in a growth/digital marketing role at an Ecommerce/B2C organization
• Proven track record of successful growth campaigns
• Expertise with SEO and analytical tools for marketers, such as Google Analytics, and Google Trends
• Experience in project management (ownership, decision-making, relationship building, conflict resolution, and problem-solving skills)
• You are a problem solver and a creative thinker who is keen to work in a fast paced, ever changing environment
• Able to integrate modern digital marketing tactics with events, media, and tradeshows
• Being comfortable with working in a dynamic and diverse remote environment

Meda Agency