Job Description

Growth & Digital Marketing Lead

Location:

Edmonton, AB (Hybrid Office / Home)

Type:

Full-time

blokDEK is seeking a data-driven

Growth & Digital Marketing Lead

to own and scale our digital growth engine. You'll manage paid media, funnels, content strategy, analytics, and brand consistency -- using experimentation and insights to drive measurable revenue.

About blokDEK

blokDEK's modular aluminum decking system ships across North America, helping customers build beautiful outdoor spaces without contractors or tools. We move fast, value clarity and data, and focus on results.

What You'll Be Doing

Paid Media & Acquisition

Own and optimize Meta and Google Ads (Search, Shopping, Performance Max). Use Tag Manager & Analytics to ensure accurate tracking. Conduct keyword and competitive analysis. Build creative and audience tests, scaling what works. Manage ROAS, MER, CPA, and weekly performance reporting.

Funnels & Landing Pages

Build and test high-converting funnels and landing pages. Guide outsourced web developers using briefs, Figma mockups, or wireframes. Ensure tracking accuracy across all funnel touchpoints.

Brand Awareness & Channel Expansion

Grow visibility across Reddit, YouTube, Pinterest, Houzz, and industry publications. Build partnerships, placements, and credibility drivers.

Content Strategy & Creation Leadership

Own blokDEK's content roadmap across ads, web, email, and social. Develop briefs, scripts, outlines, and frameworks for outsourced creators. Lead creation of educational and high-value content (installations, comparisons, customer stories).

Creative Collateral

Direct outsourced designers to produce brochures, guides, and sales materials. Maintain consistent brand identity across all materials.

Email, SEO & Retention

Oversee Klaviyo flows and lifecycle campaigns. Review SEO performance and identify opportunities for organic growth. Support blog/video content for long-term search demand.

Social Strategy (Outsourced Execution)

Own the social calendar and content themes. Approve content while outsourcing editing and posting.

Brand Consistency & Messaging

Ensure unified tone, visuals, and messaging across all digital and print touchpoints. Refine brand pillars with the founder as the company scales.

Community Engagement & Listening

Monitor and participate in Reddit, forums, YouTube comments, and other communities. Gather customer insights to shape messaging, FAQs, content, and funnel improvements. Encourage and amplify user-generated content.

Data, Reporting & Insights

Build a full-funnel KPI dashboard combining ad, web, and CRM metrics. Report weekly on inbound leads, click-to-call, conversions, ROAS, MER, and funnel performance. Provide insights, hypotheses, and recommendations for next-step experiments.

What Success Looks Like

Increasing ROAS/MER and funnel efficiency. Strong, consistent content pipeline aligned with brand and performance goals. Clear weekly KPI reporting with actionable insights. Community feedback loop that improves messaging and strategy. A reliable marketing engine requiring minimal oversight.

Who You Are

3-5+ years in growth, digital marketing, or performance roles. Expert in Google Ads, Tag Manager, Analytics, and SEMrush/Ahrefs. Strong understanding of funnels, CRO, experimentation, and reporting. Skilled at directing outsourced designers, editors, and developers. Comfortable owning strategy, execution, and insights end-to-end. Communicates clearly and thinks analytically.

Compensation

Base Salary: $65,000 - $75,000 Performance Bonus: Up to an additional $20,000 - $35,000 annually Total Potential Earnings: $85,000 - $110,000+
We offer a

performance-driven compensation structure

designed for someone who wants real ownership and upside. The role includes a lower base with significant bonus potential tied to:

Improvements in ROAS and MER Increases in qualified lead volume Funnel conversion performance Achieving quarterly growth targets Successful launch and scaling of new channels or funnels

Why blokDEK

High-autonomy, high-impact role in a fast-growing startup. Support from outsourced creative and development resources. Direct access to the founder, fast decisions, real ownership. Flexible remote/hybrid environment.
Job Type: Full-time

Pay: $65,000.00-$110,000.00 per year

Benefits:

Extended health care On-site parking Paid time off
Application question(s):

Describe a digital campaign you personally managed that improved ROAS, MER, or lead quality. What actions did you take, and what were the measurable results? This role owns the entire customer journey -- from ad click to sale. Describe how you've improved a funnel before, and what data you used to diagnose and fix issues. This role requires managing outsourced designers, editors, and developers. Describe your experience directing cross-functional or outsourced teams.
Work Location: In person