Job Description

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world
This Position reports to: Marketing Manager
We are seeking a highly skilled and experienced Digital Marketing Lead. The ideal candidate will be responsible for managing digital marketing strategies across various channels to drive lead generation, customer engagement, and revenue growth. This role leverages AI-powered tools and insights to enhance campaign performance, optimize processes, and deliver smarter, data-driven outcomes.
This role report to the: Marketing Director
The work model for the role is: Hybrid
This role is contributing to the Electrification and Installation Product Division.
Your Role: Own the Challenge

• Digital Marketing Strategy: Lead and refine the ELIP digital marketing strategy across key channels, applying AI insights to improve efficiency, engagement, and results.
• Content Development and Management: Oversee execution of campaign assets--landing pages, email templates, PPC ads, and video content--while guiding the use of AI tools for personalization and efficiency. Ensure alignment with brand and business objectives and that content resonates with target audiences through the right channels.
• Dashboard Management: Create and maintain dashboards and reports integrating AI-driven analytics to track performance and generate actionable. Liaise with Business Intelligence to enhance reporting.
• Digital Tools Expertise: Act as a power user for primary digital channels, including AI-enabled tools for advertising, ABM, and marketing automation.
• Omnichannel Campaign Development: Work with Product Marketing and Marketing Specialists to develop an omnichannel approach to campaigns utilizing ABM techniques, SEO, PPC, email campaigns.

What it takes to run what runs the world

• You are highly skilled in AI-driven (predictive analytics, content generation, customer segmentation, personalization, or automation). marketing platforms, marketing CRM and marketing automation platform and in THE B2B market.
• You have 8 years of proven experience in digital marketing with a focus on marketing automation, including hands-on experience with Salesforce.
• You have a strong expertise in digital marketing (SEO, SEM, Paid Media, Email, ABM)
• You are passionate about new digital trends including AI, You possess a strong analytical mindset and the ability to interpret data and translate data driven insights into actionable strategies.
• Hold a Bachelors Degree in digital marketing.
• Certifications in marketing automation platforms (e.g., Pardot, HubSpot) and/or AI marketing tools are considered an asset.
• You have Strong project management skills, able to manage multiple projects.
• Proficiency in French and English, both spoken and written. French is required. English is also required to regularly communicate with clients outside Quebec.

Why ABB?
We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.
#ABBCareers
#RunwithABB
#Runwhatrunstheworld
#LI-hybrid
ABB values the dedication, commitment, and expertise of our employees. As an Employment Equity Employer, we believe in an inclusive and diverse workforce. We are committed to ensuring that our policies and practices align with the Employment Equity Program, aiming for a workforce that is truly representative of the four designated groups:
Women
Indigenous peoples
Members of visible minorities
Persons with disabilities
ABB is dedicated to providing reasonable accommodation for applicants with disabilities and encourages candidates to self-identify during the application process.

Skills Required