Job Description

About Us:
Pacific Smoke International is Canada\xe2\x80\x99s leading distributor of electronic vaporizers and manufacturer of award-winning vaping products. Our goal is to empower people nationwide to quit smoking by choosing a safer alternative to combustible cigarettes. We are a young, thriving company, located in Markham and we are seeking a culturally aligned and skilled Graphic Designer \xe2\x80\x93 Brand Identity to join our team.
Reporting to the Manager, Brand Identity and Design, the Graphic Designer \xe2\x80\x93 Brand Identity position works within our product development department, focused on the creation of the next generation of top-selling, new and upcoming vape brands. This includes understanding the competitive landscape, and a heavy focus on creating logos, master packaging, brand guidelines and more.
If you are a creative thinker and are fulfilled by creating new brand elements related to logos and packaging, this is the ideal role for you!
Company Values: We are seeking to attract staff who share and demonstrate our values, which focus on eliminating combustible cigarettes from the world by empowering people to quit smoking and switch to safer alternative that improves their lifestyle choices. Our core values are: Judgement, Curiosity, Agility, Results, Accountability, Teamwork
Responsibilities:

• Working with the guidance of the Manager, Brand Identity and Design, concept branding elements for new products and brands
• Produce finalized brand look, including logos, master packaging templates, and typography
• Create and present brand guidelines, brand books, and decks for other design and marketing members to accurately capture brand look and feel
• Assemble mood boards as reference for other designers to embody mood and feel
• Concept and design physical product look and feel (logo placement, colors, finish) in Illustrator/Photoshop
• Support and participate with the product team with new brand and product naming ideas, defining brand values, voice, and tone
• Research and visit the market as required to assess the competitive landscape and maintain up-to-date knowledge of brand threats and opportunities
• Maintain the latest knowledge of design trends targeted toward adults in the 19-35 age range
• Participate in product development meetings from a design perspective
• Work cross-functionally with Marketing and Sales Operations, Project Management, Supply Chain, and external design agency team members
• Other related duties and responsibilities as assigned by the manager

Requirements:

• A degree, diploma or certificate in Graphic Design or related field of study
• 3-5 years of relevant work experience
• Proficient in English (written and verbal) with strong communication skills
• Proficient in Adobe Illustrator and Photoshop
• Knowledgeable in the best practices of graphic design, including, but not limited to layout, composition, color theory, and typography.
• Knowledgeable in prepress file preparation and digital file setup (types of files, formats, dpi, etc)
• Talented in logo design
• Experience with package design and working with dielines
• Experience with image retouching, manipulation, and compositing in Photoshop is an asset
• Stays up to date with design and industry trends
• Excellent organizational and time management skills
• A high level of attention to detail
• Adaptability and agility in an ever-changing industry

• A problem solver who is forward thinking and proactive in finding solutions
• Easy-going, positive attitude and enjoys a team dynamic
• Passionate about design and coming up with solutions in a heavily regulated industry
• Embodies values such as judgement, curiosity, agility, results, accountability and teamwork
• Willingness to try vaping products is a big asset

Please include a link to your digital portfolio. (Please note: candidates without the digital portfolio will NOT be considered for this role)
The Rewards:

• Ongoing learning and development opportunities
• Competitive Total Compensation Package (Base salary and year-end performance bonus)
• Group Benefits Program starting from day 1 of joining
• Three weeks of Vacation from first year
• Awards for top performers and employee tenure

Work Hybrid: Our team works in the office one to two times a week.
COVID-19 precaution(s):

• Remote interview process
• Personal protective equipment provided or required
• Social distancing guidelines in place
• Virtual meetings
• Sanitizing, disinfecting, or cleaning procedures in place

Thank you for your applications, only qualified applicants will be contacted.
Pacific Smoke international is an equal opportunity employer and encourages all qualified candidates to apply. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.