Job Description

Summary This role is responsible for supporting a global product business, within the Global Imaging business, with a comprehensive range of marketing communications capabilities to support the effective launch and promotion of its products, throughout the life cycle. Specific activities may include strategic communications planning and measurement, messaging, naming, advertising, customer events and conferences, web, collateral creation, customer presentations, digital sales aids and sales communications across both print and digital mediums and channels. This role will collaborate and engage internal expert resources across the business, as well as external firms, to
meet the marketing communications objectives. In addition, ongoing collaboration with regional peers will be required to ensure all content
and marketing communications assets meet regional activation and customer engagement needs.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Key responsibilities include (but are not limited to):

• Responsible for integrating and implementing holistic marketing communication strategies, such as creative execution and positioning, advertising, customer events and exhibits, sales collateral, content marketing, promotional materials, web, and digital programming.
• Understand and adhere to the Global Imaging Integrated Marketing Planning process to ensure meaningful, compelling, and lasting impact of our customer marketing efforts
• In collaboration with the Global Imaging Customer Events leader, plan and deliver events and exhibits
• Work with the Global Imaging Content Leader to create and deliver great thought-leadership content programming.
• Engage with the Global Imaging Sales Communications Leader to drive strong sales engagement and utilization of customer-facing materials.
• Closely collaborate with the Digital Strategy and Omnichannel leaders to fully utilize digital marketing techniques and our

digital capabilities.

• Work closely with other product marketing communications managers to adhere to and support a globally-harmonized Imaging story.
• Collaborate with our research team to optimize messaging and creative, as well as to stay up to date on the latest customer and marketing insights.
• Leverage new channels, techniques, and identify optimally effective marketing communications strategies to meet the marketing objectives for the product portfolio and the Imaging business.
• Measure, monitor, and report program success against established KPIs and ROI. Pivot as needed.
• Act as a strong brand advocate to ensure adherence to the guidelines and spirit of the GE HealthCare brand strategy.
• Align closely with finance, regulatory, and legal to ensure compliance.
• Work with portfolio marketing leaders to establish objectives, KPIs, and budget needs
• Ensure integration of Public Relations and Internal GEHC Communications into planning as appropriate by working with peers in those functions.

Qualifications/Requirements:
Bachelor's Degree in Advertising, Journalism, Marketing, Communications or Business Administration OR 8+ years of experience in advertising or marketing communications at an agency/corporation
5 years experience advertising or marketing communications at an agency/corporation
Excellent oral and written communications skills
Demonstrated ability to develop innovative and creative solutions to complex challenges
Proven track record of delivery to budgets and timelines.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership -always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Additional Information
Relocation Assistance Provided: No

Skills Required