Job Description

Global B2B Senior Strategy Director
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
We are seeking an exceptional Global B2B Senior Strategy Director to help evolve our strategic partnership with Google's B2B brands. This role will lead the EMEA region and work closely with the Global VP (also located in London) on key initiatives across all regions.
This is a pivotal role for a visionary leader who thrives on understanding complex B2B audiences, markets and challenges, and driving tangible business outcomes for one of the world's most influential companies.
What You'll Do:

• Lead Google B2B Strategy (EMEA): Serve as the primary strategic point of contact for Google's B2B brands across EMEA, translating business challenges into actionable, insights-led media and communication strategies.
• Drive Strategic Innovation: Develop and deliver outstanding strategic recommendations, demonstrating deep expertise in how company size, industry, and lines of business influence decision-making processes.
• Client Partnership & Influence: Act as a trusted advisor to senior client stakeholders (especially media and innovation leads), guiding them through the unique dynamics of the B2B space and fostering long-term strategic relationships.
• Proactive Thought Leadership: Independently drive research, formulate insights, brainstorm new ideas, and maintain momentum on long-term strategic initiatives, navigating complex stakeholder structures.
• Market Intelligence: Continuously monitor and leverage audience, industry, technology, and macro trends to inform and evolve strategic recommendations.
• Collaborative Strategy Development: Partner closely with our Planning, Analytics and Creative teams to ensure strategic alignment from brief to execution.
• Cross-Agency Integration: Collaborate seamlessly with partner agencies to integrate messaging and creative campaigns into holistic media and communications plans.

Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Progressive experience in media, strategy, consulting, research, and specifically in B2B.
• Proven understanding of B2B pipeline management, Account-Based Marketing (ABM), and the nuances of B2B decision-making.
• Prior experience leading Strategy, CS or Planning with a track record of presenting to and influencing senior stakeholders.
• Strong understanding of digital media planning, market/audience research tools, and how to leverage data from platforms like Google, Facebook, LinkedIn for insights. Offline media understanding is a plus.
• Analytical & Strategic Mindset, with the ability to transform multifaceted data into clear, impactful analysis. Ability to think ahead and set the foundation of future success.
• Superior written, verbal, and presentation skills, and the ability to have tough conversations, resolve conflicts, and influence diverse teams and stakeholders.
• Strong leadership and collaboration skills, and able to work effectively across disciplines, foster collaboration, and support team members.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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Skills Required