Job Description

Field Marketing Manager (Contract)

br



br

FIELD MARKETING MANAGER

CoStar Group Company Intro:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world\xe2\x80\x99s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We\xe2\x80\x99ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

CoStar is the global leader in commercial real estate information, analytics and news. Commercial Real Estate industry professionals around the globe use CoStar to access the most comprehensive data to make decisions with confidence. CoStar delivers immediate, verified commercial real estate information on over 5.9 million properties across every market.

Learn more about .

Role Description:

We are currently seeking to fill a full-time contract position for 18 months, as an experienced Field Marketing Manager, to continue to elevate CoStar\xe2\x80\x99s brand across Canadian markets, with in-person and virtual events, sponsorships, conferences, and speaking engagements. The role will be responsible for event logistics, execution, internal and external marketing communication, planning with sales and analytics leadership, helping to increase client engagement, and marketing through events for prospect lead generation.

Reporting to the Senior Director of Product Marketing, you will collaborate with an in-house team of stakeholders from marketing, communications, and leaders throughout the organization. You will be working closely with stakeholders in Sales, Research, Product, Analytics and News, to drive field marketing strategies for lead generation and client retention.

Responsibilities:

Field Marketing

Own end-to-end project planning, management, and execution of internal and third-party events, meetings, and tradeshows. This includes but is not limited to content and agenda development, venue selection, contract negotiation, booking talent, marketing promotional materials, data management, invitee list creation, attendee registration management and communication, catering, staff coordination, on-site event logistics, name badges, budget management, KPI tracking, invoice processing, and post-mortem.

Strategy Development: Create and implement innovative field marketing strategies that align with company goals and target the enterprise customer segment for each opportunity.

Lead Generation: Develop targeted campaigns to generate quality leads and accelerate customer acquisition for each opportunity.

Content Creation: Collaborate with the sales and analytics teams to create compelling content that effectively communicates our value proposition. Create all pre and post- event communication (emails, landing page, social ads). This includes copywriting for all the assets and working with the production team.

Event Management: Plan, execute, and lead trade shows, webinars, and other customer and prospect events.

Sales Guidance: Meet with sales to identify opportunities, communicate their involvement, and set sales expectations for each event.

Partner Relationships: Foster and maintain relationships with customers, partners, and other key stakeholders.

Market Analysis: Monitor industry trends, competitors, and market dynamics to inform marketing strategies.

Performance Metrics: Establish, track, and report key performance metrics to evaluate the success of field marketing initiatives.

Management of sponsorship deliverables in all Canadian Markets for SIOR, NAIOP, Informa and other industry association / organization sponsorships CoStar commits too.

Assess New Opportunities: With sales, source new sponsorship, trade show and conference opportunities that align with growth strategies where we can display activations for sales demos and elevate our brand with thought leadership content through speaking engagements.

Other Marketing Initiatives

Assist with the management of marketing campaigns and lead generation activities targeted to key audiences.

Update sales collateral for all Canadian markets to assist the sales team in securing new clients.

Development of monthly market newsletters.

Weekly review of social content.

Assist the Senior Director, Product Marketing, with other marketing initiatives for field, product, and general marketing.

Qualifications:

Bachelor\xe2\x80\x99s degree, preferably in marketing and/or communications from an accredited, University

Must be a Canadian citizen, currently residing in Toronto

A track record of commitment to prior employers

5+ years of field marketing experience

2+ years of B2B marketing experience

Exceptional written and verbal communication skills

Excellent project management skills

Proven experience in delivering best in-class marketing events

Bilingualism in French is an asset

Ability to learn the CoStar product or a complex CRE software product quickly with basic understanding of data analytics

Hands on, get it done marketer, who is detail oriented

High degree of organization and ability to manage multiple, competing priorities simultaneously

Permanent Canadian work authorization

Able to travel occasionally across Canada and be able to enter the United States, both for business purposes

What\xe2\x80\x99s in it for you?

When you join CoStar Group, you\xe2\x80\x99ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

Life, legal, and supplementary insurance

Commuter and parking benefits

Retirement plan with matching contributions

Paid time off

Tuition reimbursement

Access to CoStar Group\xe2\x80\x99s Diversity, Equity, & Inclusion Employee Resource Groups

Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in Canada to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

br

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

CoStar Group