Job Description

ABOUT ODAIA

ODAIA noun

o\xc2\xb7da\xc2\xb7ia | \\ \'oh-day-yeah \\

An Ancient Greek word referring to tools of the trade.

Learn more about our company .

You can also find more information about the company and our products at .

ODAIA is a remote first organization, all our positions are WFH with frequent company and team based socials, events and meetings in-person and virtually. Employees are welcome to drop into our Toronto based office hub anytime!

ODAIA helps pharma sales and marketing teams by using AI to understand and predict customer behaviour. Our enterprise SaaS product MAPTUAL serves some of the most recognized Fortune 500 life sciences companies. By incorporating data and AI predictions in powerful ways, MAPTUALs users understand their customers (healthcare professionals, patients) on a deeper level and cater to their health needs more effectively.

ODAIAns (what we call ourselves) are inspired to reinvent the future of how non-technical people leverage data in their day-to-day lives. We are passionate about solving complex problems in data, AI, engineering, design, and product, so our customers dont have to. We live by the notion that simplicity is the ultimate sophistication; and making simplicity scalable is an even bigger challenge. Thats why we have a crazy talented team led by serial entrepreneurs, tech veterans, and life sciences experts.

OUR MISSION

Reducing patients time to therapy by facilitating meaningful interactions with healthcare providers, through human-centric software powered by AI.

Were also on a mission to build an innovative, diverse, and ego-free business, where trust, innovation and ownership are valued. Youre on a mission too? Were here for it. We put an emphasis on career development for our employees, and the opportunities to grow are extensive.

WHATS ON OFFER

Reporting to the Sr Director,Corporate and Product Marketing, we are seeking a proactive and results-driven Senior Field Marketing Manager. As the Senior Field Marketing Manager, you will be responsible for developing and executing comprehensive field marketing strategies to drive brand awareness, lead generation, and revenue growth within the B2B segment. This role requires a creative and analytical thinker with a proven track record of successful B2B marketing campaigns.

WHAT YOULL DO:

• Develop and execute comprehensive marketing programs, encompassing demand generation/acquisition campaigns and initiatives for customer retention
• Create and implement diverse multi-channel strategies across live events, trade shows, digital campaigns, and webinars
• Develop creative approaches to engage new stakeholders, particularly within target accounts
• Generate compelling and on-brand campaign copy for various platforms to increase engagement and drive conversions
• Collaborate with cross-functional teams, including product, sales, and customer success, to support effective go-to-market initiatives
• Work closely with sales teams to formulate targeted marketing plans tailored to Ideal Customer Profiles (ICPs) and key strategic accounts
• Collaborate with customer success teams to develop and execute customer advocacy programs that highlight success stories and drive brand loyalty
• Manage relationships with relevant agencies, contractors, and third-party advertising partners involved in the execution of marketing programs
• Track and measure all marketing programs, optimizing resources against objectives and taking an active role in planning marketing budgets for maximum ROI

WHAT YOU BRING:

• 5+ years of hands-on experience in demand generation and field marketing within B2B enterprise software (SaaS) or cloud-based solutions is required
• Previous experience marketing to or in life sciences is a significant plus
• Demonstrated experience in successfully leading demand generation and customer campaigns is a must
• Proven ability to build strong relationships and collaborate effectively with various stakeholders and departments, including sales, product marketing, customer success, and more
• Excellent project management and organizational skills to manage multiple initiatives concurrently in a fast-paced, start-up environment
• Exceptional written and verbal communication skills
• Proficient in marketing automation tools, CRM systems, and other relevant marketing technologies; Experience with Salesforce and Pardot is a plus
• Account-based (ABM) or strategic account marketing experience is a plus
• Experience in vendor management and negotiating contracts is a plus
• A strong team player with a positive attitude is highly valued in our collaborative work environment
• Bachelor's degree is required

WHAT WE OFFER

• A highly productive driven startup culture that values agility, passion, ownership, trust, respect, diversity and inclusion
• Tremendous growth and unique learning opportunities
• A large amount of ownership and autonomy for managing things directly
• An inclusive environment, we are an equal opportunities employer and we operate with an anti-oppression mindset
• Top-notch health benefits for medical, dental, vision care, mental health, prescription drug coverage, travel insurance and alternative treatments such as acupuncture and chiropractic services
• Flexible working hours, providing great balance for personal and family life

• We focus on what we achieve and not the number of hours we clock
• We trust our employees and empower them to shape their work themselves so that they can achieve the best possible results
• An open and flexible vacation policy

• Our employees can take what they want, when they want it - as long as they get their work done, get the time approved and get things covered while they're away

• Stock option grants
• A generous home office allowance
• Career development opportunities, and a solid business model - were in it for the long haul!

LOCATION

We are a fully remote company headquartered in Toronto with frequent virtual and in-person collaborative work sessions and socials. We leverage many synchronous and asynchronous communication tools and provide an allowance to enhance your WFH setup. We also have an office hub, located in downtown Toronto. Team members drop in whenever they like!

EMPLOYMENT VERIFICATION

Any conditional offer of employment made to a successful candidate will be subject to the full satisfaction with the results of any background and reference checks.

ACCOMMODATIONS AND ACCESSIBILITY

Accommodations are available on request for candidates with disabilities taking part in all aspects of our hiring process. For more on this, you can inquire about accommodations if you're invited to an interview.

DIVERSITY, EQUITY & INCLUSION

As an equal opportunity employer, ODAIA is committed to creating an environment that respects diversity and inclusion. ODAIA does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

At ODAIA, we are committed to building an environment where everyone feels included, valued, and heard. We are committed to creating a diverse workplace, and are an equal opportunity employer who does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

We strongly encourage applications from Indigenous Peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

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