DESCRIPTION
Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.
Amazon Business Canada is seeking a talented Marketing Manager to accelerate the growth of the Amazon\'s B2B business in Canada. You will be responsible for laying the foundation of Field marketing for Enterprise and Commercial business category for Canada.
As a Field Marketing Manager for Amazon Business you will use your experience to manage virtual and in-person events for Amazon Business global events like Amazon Business re:Shape as well as industry events that attract and engage enterprises, startups, and Public Sector organizations. You will support the Sales team with working developing bespoke content and highly tailored marketing collaterals for specific customer segments. You must bring the creativity and agility required to differentiate Amazon Business in a dynamic and rapidly changing environment. This role operates cross-functionally with key stakeholders such as our internal business development, PR, product, and legal teams. You will work closely with Marketing leads worldwide to experiment and leverage B2B storefronts and selection strategies.
Amazon Business is re-inventing the way businesses shop in Canada. Launched in October of 2019, Amazon Business Canada is applying the same entrepreneurial and innovative approach that delivered the Amazon.ca shopping experience, new technologies, products (like our Amazon Echo, Kindle e-readers, and tablets), and enterprise services (like Amazon Web Services). With our drive to reinvent on behalf of business customers, we are focused on building Amazon Business into the largest and most innovative Business-to-Business (B2B) marketplace in the world. Our customers include individual professionals, small businesses to large institutions (and everything in between) from every industry vertical. You are a strong leader who can influence executives, prioritize, communicate clearly and compellingly and understand how to deliver excellent results within a strong and talented team, as well as, being able to drive change across other organizations. The role requires innovative thinking and a strong customer and quality focus.
Role Description:
In this role, you will manage in-person and virtual events in CA. The events can be Amazon led or a 3P led events. You will work closely with the Central Events Marketing team, Sales teams and Agencies to deliver a high-quality experience. You will manage and drive multiple workstreams including content programming, event presenters, logistics, and creative and tech teams. This candidate must understand how to execute effectively and flexibly, and be able to complete complex tasks and projects quickly with little to no guidance, react with appropriate urgency to situations that require a quick turnaround, and take action without having to know the complete picture.
The right candidate also has strong writing, communication and project management skills, and is comfortable working in a fast-paced, high-pressure entrepreneurial environment. If you\'re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.
Key job responsibilities
- Develop a Field marketing strategy for AB Canada
- Work with the Central marketing to replicate the successful programs
- Replicate foundational campaigns for CA and localize customer specific content
- Identify and manage the 1P, 3P events for lead generation and nurture
A day in the life
- Work with Sales and marketing team to execute campaigns
- Report on the event performance and develop retrospectives
- Prospect new partnership possibilities for AB Canada sales team
We are open to hiring candidates to work out of one of the following locations:
Toronto, ON, CAN
BASIC QUALIFICATIONS
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience working with multiple stakeholders at various levels and in different locales to drive alignment
PREFERRED QUALIFICATIONS
- Experience using data and metrics to measure impact and determine improvements
- Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.
- Experience building, executing and scaling digital programmatic campaigns from concept to completion
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.
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