Job Description

Position Title:

Field Manager (Experiential / Brand Activation)

Reports To:

Program Manager

Location:

Nova Scotia (travel regionally/provincially as needed)

Employment Type:

Full-time (may require some weekend, evening, or on-site work)

Role Overview:

As a Field Manager, you lead the execution of experiential activations and campaigns in the field. You will supervise on-site staff, ensure brand standards are followed, manage logistics, and act as the client's and agency's in-the-moment contact to deliver smooth, impactful experiences.

Key Responsibilities:

Lead on-site from setup through teardown: oversee event logistics, timelines, staffing, and client deliverables Recruit, train, and manage brand ambassadors, supervisors, or event staff for each activation Serve as the primary on-site liaison to clients, vendors, venues, and local teams Ensure quality control and consistency of brand experience (look & feel, messaging, interactions) Troubleshoot real-time issues (weather delays, equipment failure, staff no-shows, crowd flow) Monitor metrics during activations (traffic, leads captured, sample distribution, engagement) Collect data, observations, and feedback to report post-event insights and learnings Manage inventory of promotional materials, collateral, equipment, and ensure return/transport Coordinate with internal teams (creative, operations, logistics, client services) to align execution Enforce safety, compliance, and site protocols (permits, insurance, crowd control) Provide coaching, feedback, and evaluations to field team members

Skills & Qualifications:

3-5+ years' experience in experiential marketing, brand activations, retail or events management Strong leadership skills: managing people, motivating staff, conflict resolution Excellent communication (verbal and written) and client-facing demeanor Highly organized & detail-oriented, comfortable juggling multiple moving parts Ability to stay calm under pressure and make quick decisions Proficiency in using event software, reporting tools, mobile apps, spreadsheets Comfortable with travel, flexible schedule, and being hands-on in field settings Valid driver's license and ability to drive/coordinate transport of gear

Success Metrics & KPIs:

On-time, on-budget execution of events Staff performance and satisfaction Client satisfaction and repeat scope Achievement of engagement, lead, or sampling targets Efficiency of logistics and resource utilization Quality and timeliness of post-event reporting and insights

Working Conditions & Travel

Regular travel to event sites across NS or beyond (may include overnight stays) Physically active role--lifting, standing, walking long distances Variable hours--events on evenings, weekends, or holidays
Job Type: Full-time

Pay: From $22.00 per hour

Expected hours: 40 per week

Benefits:

Extended health care Mileage reimbursement RRSP match
Language:

English (preferred)
Willingness to travel:

25% (preferred)
Work Location: In person