Job Description

Job Summary

What is the Opportunity?

We are looking for an innovative and detail-oriented Email Marketing Manager to join our Digital Marketing & Growth team at RBC Insurance. In this role, you will be responsible for creating and executing effective email marketing strategies that drive engagement, conversions, and brand loyalty within the financial and insurance services sector. You will combine your skills in Salesforce Marketing Cloud with strong design and copywriting abilities to deliver compelling and impactful email campaigns trat drive results.


If you are a strategic thinker with a passion for email marketing and ready to take on a challenging yet fulfilling role, we want to hear from you! Apply today to join our team and help elevate our email marketing initiatives.

What You Will Do:

Develop and manage end-to-end email marketing campaigns using Salesforce Marketing Cloud, including audience segmentation, automation, and performance analysis. Create engaging and persuasive email copy while ensuring consistency with our brand voice and messaging. Collaborate with design teams to produce visually appealing email templates that enhance user experience and engagement. Analyze campaign performance metrics to derive insights and make data-driven recommendations for optimization and improved results. Manage budgets related to email marketing activities and report on ROI to senior stakeholders. Stay informed on industry best practices and emerging trends in email marketing to continuously refine strategies and tactics. Collaborate with the performance, demand gen, conversion rate optimization and marketing teams to support their initiatives, while using data to provide valuable and actionable insights that can improve campaigns results.

Must Have

Minimum of 6 years of experience in email marketing with a focus on automation tools, especially Salesforce Marketing Cloud Proven experience in designing and executing multi-channel email campaigns, with a strong understanding of A/B testing and analytics. Exceptional copywriting skills with a knack for crafting compelling messages that resonate with target audiences. Strong analytical mindset with the capability to interpret data effectively and derive actionable insights. Bonus points if you have experience with Amplitude and/or Tableau. Excellent communication skills, both written and verbal, to effectively collaborate with various teams.

Nice to have

Native or Fluent in French Experience in the financial or insurance services industry is a plus Experience working with cross-channel integrations like paid media, SMS and mobile notifications

What's in It for You:

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Flexible work/life balance options Opportunities to do challenging work Opportunities to take on progressively greater accountabilities Access to a variety of job opportunities across business

Job Skills

A/B Testing, Automation Studio, Automation Technology, Business Statistics, Campaign Development, Cascading Style Sheets (CSS), Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Digital Marketing, Electronic Mail, Email Deliverability, Email Marketing, Email Marketing Software, Email Templates, General Data Protection Regulation, Group Problem Solving, Hyper Text Markup Language (HTML), Key Performance Indicators (KPI), Marketing Campaigns, Responsive Layout, Salesforce Marketing Cloud

Additional Job Details

Address:

MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGA

City:

MISSISSAUGA

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

INSURANCE

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-05-23

Application Deadline:

2025-06-06

Note

:

Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

I

nclusion

and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.