About Us: Propel (TSX:PRL) is an innovative, online fintech company, committed to credit inclusion by providing and facilitating fair, fast and transparent access to credit with exceptional service using its proprietary, industry-leading online platform. Through its operating brands, Propel is focused on providing access to credit to underserved consumers who struggle to access credit from mainstream credit providers. Propel is proud to have been able to facilitate access to credit for an increasing number of consumers, helping them move forward in their credit journeys.
Our amazing team has experienced phenomenal growth and thrives on an entrepreneurial spirit, passion, and top-tier talent. We are innovative and have a dynamic workforce which has experienced incredible growth and success. Talent and hard work never go unnoticed, and we believe in succeeding together.
About You: You are highly detailed in your work, driven, and competitive. You love to learn and enjoy staying on the cutting edge of marketing technology. You live and breathe email marketing and understand and experiment with the elements that drive real results. You know how to use data to make a case for why your tactics make good sense. You take initiative to consistently improve results from your campaigns.
In this role, reporting to the Senior Marketing Manager, you will be responsible the execution of our email marketing programs, and monitoring, analyzing, and publishing regular reports to help manage our customer acquisition and retention email programs.
Responsibilities

• Manage the execution and operations of email campaigns and automations, including audience segmentation, A/B testing, QA, and reporting
• Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, landing page set-up, scheduling, testing, deployment of emails, email database management activities, and maintaining the cleanliness of the database
• Build audience to target email promotions to correct demographics to acquire new customers.
• Work with technology team to automate email campaigns and implement new ESP
• Implement best practices and A/B tests to improve email deliverability, open rate & click rates.
• Support overall marketing strategy and execution to hit internal KPI goals
• Maintain an up-to-date campaign calendar and co-ordinate with internal stakeholders
• Tracking and reviewing all campaign metrics on a daily, weekly, monthly, and ad hoc basis to identify opportunities for optimization

Requirements

• Degree or diploma related to Digital Marketing or Communications
• 2+ years of experience in email marketing and/or digital marketing
• Experience and certification on Salesforce Marketing Cloud preferred
• Very high attention to detail
• Strong writing, editing and content management skills
• Excellent relationship management & communication
• Experience in the financial industry preferred
• Ability to multi-task and adhere to deadlines

Benefits to Joining Propel

• Growth and opportunity \xe2\x80\x93 we pride ourselves on promoting from within
• Incredible company culture
• Competitive salary and health benefits
• Comprehensive vacation package
• Group health and dental benefits
• Group RRSP program
• Support for new parents
• Diverse and inclusive workplace

Please note: All interviews will be conducted using \xe2\x80\x9cMicrosoft Teams\xe2\x80\x9d. Should you require accommodation throughout any stage of the recruitment and selection process, please specify your requirements when submitting your application and we will work with you to accommodate your needs. We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, family status, national origin, age, people from gender and sexually diverse communities, and/or people with intersectional identities. We thank all applications for showing an interest in this position. Only those selected for an interview will be contacted. No agencies or phone calls.