*Do you love the thought of making badass email/SMS flows and campaigns for rapid-growth eCommerce brands?
* We need you at Pilothouse! We\'re a fast-growing Facebook Marketing Partner and Klaviyo Partner managing $3+ million/mo in direct-response ad spend for disruptive direct-to-consumer brands.
Alongside our team of ~70 members spanning Media Buyers, Content Managers, Copywriters, Landing Page Developers, Content Creators, Comment Moderators, UGC & Influencer Managers , we need talented Email Coordinators t o harness the power of email to squeeze every ounce of value from our campaigns. Email Coordinators are founded on three cornerstones: Strategy - Analysis - Collaboration.
Email is once again one of the most important digital marketing channels. As privacy laws tighten up, \xe2\x80\x9cowned\xe2\x80\x9d channels like email and SMS are the cornerstone of any digital marketing strategy.
_Here are some example questions a rockstar Email Coordinator asks themselves when scaling brands with email:
_ STRATEGY
What\'s the right mix of sequence automation and manual emails to create the best customer experience while maximizing profitability?
Are there any additional ways to collect emails at different stages in the funnel? (i.e. deeper funnel lead magnets, referral programs/apps, etc)
Outside of promotions and sales, how can email better support other departments or initiatives? (i.e. pointing customer reviews towards specific platforms, subscription programs, requesting User-Generated-Content from happy customers to supply content to media teams, etc)
How can I create a feedback loop between my email data and the media teams? What learnings from both sides (top-performing headlines, copy, etc) can be shared to increase performance across all departments while creating unified messaging?
What is the end goal (the "Job To Be Done") our Customer Avatar is trying to accomplish? What content can we include in our emails (image, copy, video) to demonstrate that this product will help them achieve that?
What is the best landing page to send our traffic to? Is this TOF traffic that still needs to be sold? Or is it BOF traffic that\'s ready to convert? ANALYSIS
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