Job Description

Company Description

We are the \xe2\x80\x8bHuman Experience Company\xe2\x80\x8b !

We know brands will only thrive if they anticipate people\'s desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work\xe2\x84\xa2 certified and recognized with Best Workplaces\xe2\x84\xa2 for Today\'s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.



Overview:
Working under the management direction of and in concert with the Group Director, the Director, Paid Social leads a team in the conception and delivery of innovative, well-targeted, business-building paid social marketing solutions to meet or exceed client objectives. This involves the creation and execution of paid social media plans, unearthing insights to inform the development of the plan, and flawless execution on all fronts while working collaboratively with the overall Strategy teams on a clients \'business".

Role Objectives:

Product

• Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects.
• Ensure projects are produced completely, correctly, and efficiently.
• Set strategic principles for client social initiatives based on objectives
• Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization
• Evaluate and recommend full spectrum of social alliances, including all appropriate partners, social platforms, bid and campaign management tools
• Work with strategic planning, digital planning and outside ad agencies to ensure paid social complements all client marketing activity
• Keep clients and agency counterparts informed on latest developments in the industry
• Grow agency paid social business through new business wins and organic client growth
• Involved in client and inter-agency education of paid social and will be responsible for developing intellectual capital, including best practices, case studies, and official agency points-of-view.

People

• Stimulate team productivity and growth
• Establish and foster a corporate culture that inspires talent
• Allocate assignments to leverage each person\'s individual skills, as well as motivating their interests and challenging their minds
• Encourage thorough evaluation of paid social marketing strategies, finding opportunity for competitive advantage
• Develop careers by providing ongoing feedback and conducting employee evaluations
• Recruiting and retain top talent, growing the social team to deliver on client and agency goals

Clients

• Serve as the senior point of contact for assigned brands, and must be able to provide effective long-term strategic counsel
• Master, identify, and communicate trends in paid social and in client industries
• Be familiar with all Spark Foundry/Publicis paid social initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners
• Establish appropriate account staffing, scope of services, and fee proposals

Qualifications

• 8+ years of progressive levels of responsibility in paid social media planning, buying and management
• Demonstrated business acumen and a track record of success in the media services profession
• Excellent written and verbal communication and presentation skills\xe2\x80\xa2Strong negotiating skills
• Solid interpersonal and teamwork abilities
• Able to build and strengthen client relationships
• Demonstrated leadership and management skills
• Demonstrated critical thinking and problem solving abilities
• Strong analytical abilities
• Strong command of media research and reporting resources

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.

Publicis Groupe