Job Description

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world\'s largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world\'s most prominent and iconic quick service restaurant brands \xe2\x80\x93 TIM HORTONS\xc2\xae, BURGER KING\xc2\xae, POPEYES\xc2\xae, and FIREHOUSE SUBS\xc2\xae. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Tim Hortons is looking for a rock star Director Social Media Engagement to join the team and lead one of Canada\xe2\x80\x99s most influential corporate social presence. This role is part of the Marketing Communications Team but you will be required to collaborate and work cross functionally with various internal teams. As Director Social Media Engagement, you will lead an internal social team and external partners in setting the vision, strategies and best practices to drive growth, engagement and brand perception across all platforms.

You are someone that knows social, gets the modern customer and how to engage and build loyalty. You will be responsible for all social media channels leading organic content creation, community engagement, social listening and regularly analyze kpis to measure success and drive business results. You are also a key team liaising with many cross-functional teams

Key areas of responsibility include:

Strategy Development

• Develop & implement a comprehensive social media engagement strategy aligned with overall business objectives
• Conduct market research and stay updated on industry trends to identify opportunities for innovation engagement initiatives

Platform Management

• Oversee the management and optimization of social media platforms and stay abreast of platform algorithms, features and best practices to maximize organic reach and engagement

Analytics & Reporting

• Ability to analyze social data, prepare reports and insights, and develop & optimize a strategy based on results
• Utilize social media analytics tools to measure the success of campaigns, track key performance indicators, generate actionable insights

Leadership

• Collaborate with internal teams, including marketing, public relations and guest services to ensure a cohesive brand presence across all channels
• Lead and mentor the social team, provide guidance, coaching

• Keeps up to date on social trends and happenings, Gen Z culture, new social platforms, and the competitive landscape.

Engagement

• You are a social media architect and know how to build a presence across platforms that will resonate with our fans and drive results
• You understand the target and brand voice well to create content that resonates with them, fostering meaningful connections
• Implement strategies to increase user-generated content and communication participation
• After hours / ongoing monitoring of social conversations

Qualifications

• You KNOW social media and have 5+ years experience
• You value long-term community building over shock value
• You have an in-depth understanding of social media platforms
• You have proven success in collaborating with cross-functional partners including legal, because you know there\xe2\x80\x99s no good social without legal
• Bachelors degree in marketing, communications or related field
• Proven experience in social media management
• Strong understanding of social media platforms, algorithms and trends
• Exceptional written and verbal communication kills
• Analytical mindset with ability to interpret data and extract actionable insights
• Creative thinker with the ability to generate innovative ideas for engaging content
• Leadership experience with a track record of managing and developing teams
• Bi-lingual considered an asset

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI\'s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

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Restaurant Brands International