Job Description

This position is classified as a Hybrid position, meaning the successful candidate will work at our Oshawa (OEC) or Markham (MEC) office three (3) days a week.WHAT YOU WILL DOYou will support GM Canada to achieve sales objectives and growth of consumer brands by generating positive earned media coverage for GM Canada\xe2\x80\x99s vehicles, brands and technologies. Reporting to the Executive Director of Communications and with three direct reports and PR agency account management, this role requires leadership, superb project and budget management, proven media relations and networks, social and digital media expertise, and strong collaboration with stakeholders both inside and outside the organization. The position will include significant travel and frequent, highly customer-focused interactions with Canada\xe2\x80\x99s traditional and non-traditional media including automotive, technology, lifestyle and social influencers.AREAS YOU WILL MANAGE:

• Develop and lead the planning and execution of media strategies including a calendar of product reveals, auto shows, media drives and brand activations, social and digital content plans etc. to drive positive earned coverage and key message penetration for GM\xe2\x80\x99s brands, vehicle and technologies. Ensure strong focus on key purchase consideration drivers.
• Ensure the role of GM in Canada is woven into product and technology stories
• Serve as a national spokesperson on product, brand and technology issues and topics. Host media at various PR events in Canada and U.S.
• Expand relationships with Canadian Key Opinion Leaders (KOLs) and automotive, tech, social, lifestyle and multi-cultural media to expand audience reach and drive positive earned and paid coverage (digital, print, broadcast).
• Lead GM Canada National press fleet strategy, including forecast and disposals, logistics, event support and utilization.
• Use data and trend analytics to measure Product PR reach and effectiveness through consistent dashboards and benchmarking.
• Develop written communications including briefing notes, press releases, speeches, key messages, and media statements.
• Lead coordination with Canadian brand teams and global product communications teams to ensure strategic and integrated approach.
• Manage Product Communications budget and PR agency support to assist Product PR strategic objectives including third-party advocate strategy.
• Collaborate and support GM Canada Corporate narrative.

QUALIFICATIONS/REQUIREMENTS

• Ten years plus experience managing national earned media programs and developing strategic programs to generate positive earned media profile
• Demonstrated knowledge and network in Canada\xe2\x80\x99s automotive, lifestyle and technology media.
• Strong product knowledge is a particular asset
• Superior writing skills & effective storytelling capabilities.
• Experience as a media spokesperson- bilingual is preferred, not a requirement
• Exceptional organizational skills and strategic thinking

About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day \xe2\x80\x93 individually and collectively \xe2\x80\x93 to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.Equal Employment Opportunity StatementAccommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.

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