Company Description
MKTG S+E is a global integrated agency that harnesses the power of sports and entertainment to impact human behavior through meaningful marketing solutions and experiences. Our key differentiator is “knowing people better than anyone else” and using deep consumer insights to establish powerful connections between sports properties and brands.
Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value. MKTG S+E is a part of the broader dentsu Sports International network.
By joining MKTG Sports + Entertainment, you’ll join a team of innovative, creative and caring people. We know that our agency’s success relies on the achievements of our team members – who we genuinely care about and value. MKTG S+E is led by our core values which focus on collaboration, community, inspiring change, pursuing excellence and celebrating bravery – all of which are foundational to our culture and how we treat each other and our clients. This is an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.
As Director of Strategy, you will be leading MKTG’s agile Strategy Team; acting as a strategic advisor across our Tier-1 clients; developing unique and creative market-leading approaches to achieve their brand & business objectives via sponsorship.
A big-picture thinker, you will lead multiple projects concurrently, working on nuanced challenges for both our retainer & project-based clients—succinctly framing up the issues to be solved for and mapping the process to tackle it. Your challenge will be to articulate a clear point of view to ambiguous projects, confidently guiding and inspiring c-suite client decision makers, interdisciplinary agency partners (e.g. media/creative), and internal teams alike with innovative solutions.
You have a passion for the “passions of consumers” —whether that’s in sports, music, egaming, arts, social influencers, philanthropy or events. Driven by curiosity about people and culture, you know how to blend art and science to understand an audience—using research, analytics and sound judgment to uncover true insights about consumers and their interests—ultimately informing a compelling strategic thread that will tie a client’s sponsorships, communications, social media and activations together in a creative articulation that will fuel engagement. You are equally comfortable commissioning and digging through research, observing how audiences behave in-person and online, or facilitating ideation workshops with key client stakeholders. Turning the resulting insights into a clear and actionable strategic recommendation, through your honed story-telling and presentation skills.
Externally, you will build strong long-term relationships and become the go-to advisor for senior clients. Internally, you will help define MKTG’s strategic practices, spearheading thought leadership in the industry, and mentoring team members to grow the team’s capabilities.
Responsibilities:
70% – Strategic Consulting
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