Job Description

Director of SEO The Position We are seeking you, a world class Director of SEO to lead the SEO team, product innovation, and development, to achieve our SEO targets. You will be a critical part of our five-year vision to to be the top three money websites in Canada and the US This role reports to the Vice President of Marketing and is a crucial part of the marketing department. The Director of SEO works cross-departmentally to achieve the content and organic search targets of the department and company. This role will achieve this by: \xe2\x97\x8f Guiding a team of copywriters and SEOs towards organic search goals \xe2\x97\x8f Working with the development team to develop innovative, creative, and performance-driven SEO deliverables. Responsibilities: \xe2\x97\x8f Lead a team culture focused on our content, SEO product, and optimising revenue \xe2\x97\x8f Guide and organise a world-class team of SEO professionals, copywriters, and analysts to achieve KPIs \xe2\x97\x8f Monitor and report on search rankings benchmarked against competitors and champion progress towards our SERP goals \xe2\x97\x8f Lead the optimization of content for EEAT goals \xe2\x97\x8f Lead UX and A/B testing to optimise our search experience \xe2\x97\x8f Identify and lead the execution of on-page optimisations \xe2\x97\x8f Develop SEO strategies that lead our growth to the top 3 money websites in 5 years \xe2\x97\x8f Evaluate opportunities to optimise page speed and correct core web vital issues \xe2\x97\x8f Assist the VP of Marketing in driving efficiency and scale across KPIs \xe2\x97\x8f Provide support in developing cross-company initiatives \xe2\x97\x8f Understand changes to the marketplace and industry, adjusting SEO strategies accordingly \xe2\x97\x8f Provide thought leadership in SEO including working with copywriters on writing blog posts, SEO team on analysing opportunities, and Editorial with developing backlinks. Who should you be, ideally? \xe2\x97\x8f Someone who has experience ranking #1 for a difficult keyword \xe2\x97\x8f 10+ years immersive experience with in SEO \xe2\x97\x8f Experience conceptualising, planning, and developing enterprise-level SEO products \xe2\x97\x8f Practice getting into the weeds and correcting technical SEO errors \xe2\x97\x8f Expert at creating content and SEO plans \xe2\x97\x8f A performance mindset focused on setting and striving for growth KPIs \xe2\x97\x8f Deep experience and knowledge around link acquisition and managing relevant teams/agencies to drive link growth. From Digital PR to other link building initiatives. \xe2\x97\x8f Ready to pivot based on priority shifts or industry changes and can anticipate change \xe2\x97\x8f Thorough understanding of all major SEO tools and process with the ability to teach and guide a team of SEO professionals \xe2\x97\x8f Clear communicator with strategic insights, high-level deck-building and presenting, and the ability to create buy-in across the organisation \xe2\x97\x8f Can demonstrate thought leadership and create a vision for MoneyWise search \xe2\x97\x8f The exceptional ability to recruit, motivate, and retain a world-class SEO team \xe2\x97\x8f Ability to work from our office in Toronto the majority of time What tools should you know at a minimum? \xe2\x97\x8f Google Slides \xe2\x97\x8f Google Analytics \xe2\x97\x8f Search Console \xe2\x97\x8f HTML \xe2\x97\x8f Ahrefs \xe2\x97\x8f SEMRush \xe2\x97\x8f Screaming Frog \xe2\x97\x8f Excel \xe2\x97\x8f BI tools Nice to have \xe2\x97\x8f Bachelor degree in business, marketing, or maths \xe2\x97\x8f Experience in personal finance or digital publishing Why you should work for us \xe2\x97\x8f Top-tier benefits \xe2\x97\x8f Quarterly company-wide team building outings \xe2\x97\x8f Free in-office snacks \xe2\x97\x8f Company holidays (New Year\xe2\x80\x99s Day, Good Friday, Victoria Day, Canada Day, Labour Day, Thanksgiving Day, Christmas Day, Boxing Day) \xe2\x97\x8f On-Demand training and development courses About Wise Publishing Wise Publishing is a digital publisher of personal finance advice and information aimed at helping Americans and Canadians make sense of finance. We\xe2\x80\x99re a group of talented, passionate people who believe that consumers deserve the best possible information to help them make smart decisions. Our core product is MoneyWise, our widely read, high-quality personal finance brand which serves the U.S. (MoneyWise.com) and Canada (MoneyWise.ca) reaching over 10,000,000 people each month. Job Type: Full-time Salary: $100,000.00-$110,000.00 per year Benefits:

• Casual dress
• Company events
• Dental care
• Employee assistance program
• Extended health care
• Flexible schedule
• Life insurance
• On-site parking
• Paid time off
• Tuition reimbursement
• Vision care
• Wellness program
• Work from home

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Toronto, ON M4P 3A2: reliably commute or plan to relocate before starting work (required)

Experience:

• SEO: 10 years (preferred)

Work Location: Hybrid remote in Toronto, ON M4P 3A2