Job Description

DescriptionMarketing Leadership & Strategy

• Develop and implement comprehensive marketing plans aligned with overall business objectives.
• Lead, mentor, and manage the marketing team, setting performance targets and fostering professional development.
• Serve as brand manager, ensuring consistent brand vision and guest experience across all touchpoints.
• Oversee the creation and execution of marketing campaigns, both digital and traditional, ensuring alignment with brand goals.
• Manage digital marketing efforts, including website content, SEO, social media, app development, and email campaigns.

Sales Growth & Revenue Generation

• Collaborate with senior leaders to identify growth opportunities through new activities and experiences.
• Lead product development across core activities, including pricing strategy and optimization.
• Plan and execute targeted promotions to drive seasonal products, events, and special offers.
• Establish and monitor KPIs to ensure revenue targets are met and maintain an efficient sales pipeline.

Guest Experience & Community Engagement

• Guide event ideation and execution to enhance the guest experience.
• Develop and manage partnerships to increase marketing reach and enhance the guest experience.
• Represent the resort in community and industry organizations.

Operational Excellence

• Build and manage the marketing budget effectively, optimizing spending for maximum ROI.
• Work collaboratively with cross-functional teams, including Guest Services and Accounting, to align sales and marketing efforts with overall business goals.
• Lead media outreach, PR efforts, and crisis communications, serving as the resort spokesperson.

RequirementsQUALIFICATIONS/COMPETENCIES:

• 7+ years of progressive experience in marketing, with at least 3 years in a leadership role.
• Experience in the ski resort, outdoor recreation, hospitality, or tourism industry is highly desirable.
• Strong understanding of digital and traditional marketing channels.
• Exceptional communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Passion for outdoor activities and intermediate or advanced skiing and snowboarding ability is an asset.
• Excellent leadership skills.
• Proficient in Microsoft Office.
• Excellent time management and organizational skills.
• Ability to multi-task in a fast-paced environment.
• Well organized, punctual, hardworking, self-motivated, and outgoing.
• Ability to remain organized and courteous when under pressure.
• Excellent interpersonal skills, problem solving and decision-making skills.
• Adaptable to work effectively in a diverse and ever-changing working environment.

CERTIFICATES, LICENSES, REGISTRATIONS:

• Bachelor's degree in marketing, business, or a related field.
• Must be able to legally work in Canada.
• Valid driver's license
• A reliable/insured vehicle with winter tires to get to/from work (no shuttle service in the off-season months)

Corporate Culture

• Wage: $110,000 - $120,000 annually (based on experience)
• Benefits package
• Annual bonus program
• All mountain access
• Season pass(es) for immediate family (including spouse and minor children)
• Free Lessons & Discounts in both F&B Outlets
• A great work atmosphere in unique environment!

Position TypePermanent

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