Job Description

Overview

We are seeking a strategic and results-oriented Director of Marketing to spearhead our marketing initiatives across multiple divisions, including property management, construction, commercial, plumbing, electrical, and HVAC. The ideal candidate will possess a robust background in digital marketing and a proven track record of developing and executing comprehensive marketing strategies that enhance brand awareness and drive business growth. This leadership role requires a creative thinker capable of analyzing market trends and consumer behavior to optimize our marketing efforts.

Responsibilities

Strategic Planning & Campaign Management:

Develop and implement a compelling and cohesive brand narrative and vision for the company, utilizing existing assets or creating new elements as needed. Formulate a comprehensive marketing strategy that aligns with growth objectives, including achieving full occupancy in properties, securing new client engagements, and enhancing brand visibility across all divisions. Create targeted marketing plans for each customer-facing division, ensuring alignment with overall business goals. Establish lead generation targets for campaigns across all divisions to drive business growth.
Budget Management:

Develop and oversee the marketing budget, ensuring strategic allocation of resources to maximize impact and return on investment.
Analytics & Reporting:

Monitor and report on key performance indicators (KPIs) such as ROI, lead generation, and conversion rates to assess campaign effectiveness and inform future strategies.
Market Analysis:

Conduct thorough market analysis to identify trends, customer needs, competitive landscape, and opportunities, informing the development of a data-driven marketing strategy that enhances market positioning.
Brand Management:

Oversee the evolution and maintenance of the brand's voice and positioning, ensuring all strategies effectively convey our market presence and protect our reputation.
Collaboration:

Collaborate closely with other divisions (sales, operations) to ensure a unified message and strategy across the organization. Work in partnership with the Content & Communications Specialist and the Digital Marketing Specialist to ensure seamless execution of marketing initiatives.
Leadership:

Provide strategic guidance to the marketing team, managing and mentoring 1-2 direct reports to foster professional growth and effective collaboration. Engage with upper management to communicate performance insights, vision, and direction effectively.

Qualifications

Bachelor's Degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. 7+ years of experience in marketing, with a strong focus on property management or related industries preferred. Proven track record of developing and executing successful marketing campaigns across diverse sectors. Exceptional project management skills with the ability to manage multiple initiatives simultaneously. Strong communication skills, capable of effectively conveying insights and strategies to the CEO and upper management. Comprehensive knowledge of marketing principles, including digital marketing, content creation, and advertising. Experience working with cross-functional teams and driving collaborative efforts.- A passion for business development and process improvement. Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
Job Type: Full-time

Benefits:

Company events Extended health care On-site parking Paid time off
Experience:

Marketing: 7 years (preferred)
Licence/Certification:

Class 5 Licence (required)
Work Location: In person