Job Description

Director of Marketing

Location:

Vancouver

Company:

Freds Hospitality

Freds Hospitality is a dynamic and growing hospitality group, operating unique restaurants and boutique hotels across British Columbia. We are looking for an experienced and results-driven

Director of Marketing

to lead our marketing strategy, drive revenue growth, and elevate our brand presence across all locations.

Key Responsibilities

Sales & Metric Focused:

Develop and execute marketing initiatives with clear performance targets, tracking results against sales and revenue metrics.

Hospitality & Hotel Expertise:

Apply industry knowledge to create campaigns that drive bookings, guest engagement, and brand loyalty across our restaurants and hotels.

Project Management:

Lead marketing projects from concept to execution, ensuring timelines and budgets are met.

Digital Marketing & Content Management:

Manage and update websites through WordPress. Plan and execute social media strategies across multiple platforms. Oversee digital advertising campaigns and email marketing.

Collaboration & Revenue Generation:

Work closely with business unit leaders to create targeted promotions and initiatives that directly contribute to sales growth.

Brand Development:

Ensure consistent brand messaging and presentation across all channels and locations.

Qualifications

Minimum 5 years' marketing experience in the hospitality, hotel, or tourism sector. Proven track record of increasing revenue through strategic marketing initiatives. Strong project management skills with the ability to juggle multiple priorities. Proficiency in WordPress, social media management, and digital marketing tools. Exceptional communication and relationship-building skills. Data-driven mindset with the ability to interpret analytics and adjust strategies accordingly.

Why Join Us?

At Freds Hospitality, you'll work in a collaborative environment where creativity and results go hand in hand. You'll have the opportunity to shape the marketing direction of a diverse portfolio and see the direct impact of your work on business growth.

Job Types: Full-time, Permanent

Pay: $100,000.00 per year

Benefits:

Dental care Extended health care Life insurance
Language:

English (preferred)
Work Location: In person