Job Description

Temple Lifestyle Brands

is building Canada's leading functional beverage platform. With powerhouse brands like Thirsty Buddha and Rise Kombucha, we're driving category growth and consumer love nationwide. We're now looking for a dynamic

Director of Marketing

to lead brand strategy, awareness, and trial across our portfolio.

THE ROLE

: Director of Marketing

REPORTS TO

: CEO

LOCATION

: Montreal, Quebec

ABOUT TEMPLE LIFESTYLE BRANDS:

Temple Lifestyle Brands is one of Canada's fastest-growing health and wellness companies, home to a powerful portfolio of functional beverage brands including

Thirsty Buddha

(Canada's #1 organic coconut water and leader in functional hydration) and

Rise Kombucha

(Canada's pioneering kombucha brand and category leader).

With diversified manufacturing capabilities, a strong commercial engine, and national omnichannel distribution, Temple is building

Canada's leading functional beverage platform

-- redefining better-for-you beverages and inspiring healthier living across the country

THE ROLE

The

Director of Marketing

will be the brand architect, growth driver, and consumer advocate across Temple's portfolio. As a member of the leadership team, you will shape brand strategy, champion innovation, and deliver breakthrough marketing that fuels growth by

building awareness, driving trial, and expanding market presence

. You'll deepen consumer love and position Temple as Canada's leading house of better-for-you beverage brands.

This role requires both strategic vision and hands-on execution -- ensuring each brand maintains its unique identity while leveraging Temple's shared resources to accelerate growth.

WHAT YOU'LL DO?

Brand & Portfolio Leadership

Develop and execute a

cohesive marketing vision and strategy

across Thirsty Buddha, Rise, and future brands. Act as the

guardian of brand equity

, ensuring consistent positioning, tone, and identity across all touchpoints. Partner with Sales and cross-functional leaders to build integrated brand and commercial plans that deliver against growth objectives.

Consumer Insight & Innovation

Lead the discovery and application of

consumer insights

to guide innovation, campaigns, and engagement strategies. Oversee and support a

3-year innovation pipeline

that drives incremental growth across both Thirsty Buddha and Rise. Serve as the

Chief Consumer-Love Officer

, fostering meaningful connections that drive loyalty and advocacy.

Integrated Marketing & Media

Orchestrate

omnichannel campaigns

that integrate digital, social, influencer, PR, shopper, and experiential marketing. Drive

brand awareness and household penetration

, ensuring our brands reach new consumers and win in competitive categories. Design and execute

trial-driving programs

(sampling, promotional activations, retail partnerships, influencer seeding) to expand consumer base and accelerate velocity. Leverage

e-commerce, DTC, and emerging digital platforms

to create disruptive consumer experiences and measurable sales growth. Oversee

shopper marketing and in-store activations

(POS, promotions, trade programs) to convert shoppers at the point of sale. Use

consumer research, Nielsen/IRI data, and digital analytics

to continuously optimize marketing performance.

Commercial Impact & Analytics

Own and manage the

marketing budget and P&L responsibilities

, ensuring ROI driven decision making. Partner with Sales to link

awareness and trial-driving initiatives

directly to commercial outcomes (ACV, velocity, ROI). ranslate data into actionable insights that inform future

brand-building and trial-driving strategies

.

Team & Agency Leadership

Build, mentor, and inspire a

high-performing marketing team

capable of delivering world-class execution. Identify, manage, and get the best from

agency and strategic partners

.

Partnerships & Community

Cultivate strategic collaborations with brands, ambassadors, and community partners to expand visibility and cultural relevance.

WHAT YOU BRING

Education & Expertise

- Bachelor's degree in marketing, business, or related field (MBA a plus). 5-7+ years of progressive marketing/brand management within CPG, ideally beverages.

Leadership Track Record

- At least 5+ years building and developing teams, with the ability to inspire, coach, and elevate talent.

Brand Storytelling Mastery

- Expertise in building and communicating compelling narratives that resonate with consumers.

Player-Coach Mindset

- Equally comfortable

strategizing at the 30,000-foot level

and

rolling up your sleeves

to get things done alongside your team.

Collaboration Skills

- Exceptional communicator and cross-functional partner with strong influence skills.

Bilingualism

- Fluency in

English and French

preferred, to effectively lead in a Montreal-based environment and engage with partners nationwide.

Passion for Purpose

- Genuine enthusiasm for health, wellness, and better-for-you innovation.

Growth Mindset

- Committed to

continuous personal and professional development

, always curious and open to new ideas.

OUR CORE VALUES AT TEMPLE

We're building Canada's leading functional beverage platform -- and our values guide how we work, lead, and grow together:

Own the Outcome

- We take pride in our work and own our impact, meeting challenges with clarity, agility, and accountability.

Be Bold. Build Better.

- Innovation is our mindset. We rethink, rework, and raise the bar every time.

Joy in the Journey

- We care deeply for our team, our customers, and our community, celebrating wins and keeping human connection at the heart of what we do.

All in, All Together

- We succeed as one team. Trust, collaboration, and shared goals move us forward.

Radical Candor

- We lead with care and speak the truth, building a culture of trust, transparency, and mutual accountability.
Job Type: Full-time

Benefits:

Paid time off
Work Location: Hybrid remote in Montreal, QC H2N 2E3