Job Description

The Director of Marketing will be accountable for building the Rocky's + Blackbridge Harley-Davidson brands to support the needs of the business. This individual will define, create, and execute a strategy to drive brand awareness and engagement by initiating and influencing relationships among our loyal community members. At Rocky's + Blackbridge Harley-Davidson, we aim to deliver best-in-class marketing campaigns and content to our rider audiences on several channels.This leadership role will require close collaboration with the internal Sales team to be in tune with who our customers are and what drives their purchases. This role thinks about the consumer first and understands how to create experiences as well as content that people connect with on any platform. The ideal candidate has worked with community content creators and understands how to create educational, inspirational, and engaging content. There is a strong leadership component to this role as well.Responsibilities Lead the creation and planning of top-notch campaigns that drive awareness, like-mindedness, and an emotional connection to the brand with our global audience Define the global content vision and strategy including a visual identity, tone, and editorial pillars for the Woodland Mills brand Oversee all brand building and communication; drive the digital strategy along with all other media and/or public relations programs Provide direct leadership and oversight to the internal Marketing team
Ensure execution, brand experience and storytelling across multiple channels is connected, relevant and adds value Ensure brand positioning is integrated and reflected across all consumer touchpoints and sales channels
Support Marketing and cross-functional departments in brand onboarding and training Work closely with the Sales team to share trends and key learnings, and align strategies for growth Create community-based relationships and instigate word of mouth conversation about the brand. Manage creative partners to ensure strong working relationships and delivery of world class creative output that drives brand image and growth with targeted audiences Maintain and meet the departmental budget Continuously evaluate and adjust marketing strategies to meet changing market and competitive conditionsExperience and Education Bachelor's degree with 10+ years' experience in marketing, community building or digital marketing programs Successful experience in a senior level management position including leadership of direct reports/teams Experience managing a budget Knowledge of expert-level best practices in digital marketing that results in customer acquisition, engagement, retention, and growth Knowledge with campaign and analytics tools (one or more of Google Analytics, Google Display Network, Facebook Ads Manager) Ability to balance creativity, innovation, and bottom-line business needs Knowledge of social media, email marketing and blog content is an asset Strong independent decision-making, organizational, planning, and problem-solving skills Strong communication skills Balance of creativity, entrepreneurship, strategy, and analytical thinking skills Demonstrated ability working in a fast-paced environment where change is inevitable Able to multi-task and work efficiently under pressure Excel, Word, Power Point, Outlook, and Power BI tools Excellent managerial skills with a reputation for being flexible, energetic, hardworking, inspirational, and enthusiasticAdditionalWork is performed out of Rocky's Harley-Davidson location in London, ON.
Successful candidate will be required to pass a criminal record checkRocky's and Blackbridge Harley-Davidson offer a fun and engaging environment to work in. Come and join a team that is passionate about delivering top notch customer experiences.Interested candidates should submit a cover letter and resume. We thank all who apply, however, only those candidates selected for an interview will be contacted. If you require any type of accommodation throughout the recruitment process, please let us know.BENEFITS:

• Group Benefit Plan
• Employee Retail Discount
• Competitive Vacation Allocation
• Exceptional Retail Discounts
• Professional Development Opportunities

Rocky's Harley-Davidson is passionate about motorcycles, the people who ride them and the community in which they ride. We strive to engage with our family in creating long-lasting relationships by offering the best experience, employing well-trained and motivated sales and service staff, promoting safe and responsible riding, and actively connecting with and giving back to the local community we serve.*Rocky's Harley-Davidson is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Applicants requiring accommodation for disability during any stage of the recruitment process are encouraged to advise accordinglyJob Type: Full-timeSalary: From $60,743.00 per yearSchedule:

• Monday to Friday
• Weekend availability

Experience:

• Marketing: 8 years (required)