Job Description

Are you a marketing visionary with a passion for strategy, creativity, and results? We're looking for a dynamic

Director of Marketing

to lead our brand to new heights. As our

Director of Marketing

, you will be responsible for planning, executing, and optimizing multi-channel marketing campaigns (digital and traditional) across various platforms. You will work cross-functionally with internal teams, external agencies/contractors, and stakeholders to ensure effective campaign execution and ROI measurement. The ideal candidate will bring a strong background in digital marketing strategies, content creation, trade show management, and have experience managing and reporting on a marketing budget.

Key Responsibilities:

Develop, manage, and optimize marketing campaigns across multiple channels, including:

Search (Paid & Organic) - Oversee SEO and Adwords campaigns/strategies to drive lead generation. Content & Social Media Marketing - Create content schedules and and distribute engaging content to build brand awareness and engagement. Public Relations - Manage relationships with trade publications and general media for positive brand coverage. Automated LinkedIn Campaigns - Implement and optimize outreach strategies on LinkedIn. Cold Email Outreach - Design and execute targeted cold email campaigns. Tradeshows & Conferences - Plan, execute, and measure the impact of trade shows and industry events. Other Growth Initiatives - Stay ahead of marketing trends and identify new opportunities for lead generation and brand positioning.
Join us as we elevate our brand presence and engage our audience through innovative marketing strategies!

Qualifications:

Bachelor's degree in Marketing, Business, or a related field (Master's preferred). 7+ years of marketing experience, with a proven track record in scaling a company from $5M to $25M ARR. Strong expertise in digital marketing strategies, including SEO, SEM, PPC, META Ads, and social media. Experience with trade shows, PR campaigns, and automated outreach strategies. Ability to create compelling marketing content, oversee design execution, and manage brand messaging. Proficiency in marketing analytics tools and dashboard reporting to track campaign performance and make data-driven decisions. Excellent project management skills with the ability to handle multiple campaigns simultaneously. Strong leadership, communication, and collaboration skills.

Why Join Us?

At Nektar, we foster a culture of innovation, collaboration, and excellence. As our Marketing Director, you'll have the opportunity to make a tangible impact, help grow and scale a brand, and work with a talented and dynamic team.

How to Apply:

If you are a

results-driven marketing professional

passionate about scaling high-growth companies, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience and accomplishments

Job Types: Full-time, Permanent

Pay: $80,000.00-$100,000.00 per year

Benefits:

Casual dress Company events Dental care Employee assistance program Extended health care On-site gym On-site parking RRSP match Vision care
Application question(s):

What is your salary expectation/range for this position?
Education:

Bachelor's Degree (preferred)
Experience:

Marketing: 7 years (preferred)
Location:

Edmonton, AB (required)
Work Location: In person