Job Description

Director of Marketing and Communications

Are you a strategic, creative, and purpose-driven leader ready to shape the voice and vision of one of Canada's most inspiring sport and recreation facilities? Toronto Pan Am Sports Centre Inc. (TPASC) is seeking a

Director of Marketing and Communications

to join our senior leadership team.

This is an exciting opportunity to lead a dynamic team and make a lasting impact by elevating TPASC's brand, strengthening its community presence, and ensuring every guest experience reflects our world-class reputation. If you're passionate about sport, wellness, and storytelling that inspires action, this role offers the chance to combine strategic leadership with creative influence in a vibrant, high-performance environment.

About the Role

The Director, Marketing & Communications, is the strategic anchor of the department, responsible for shaping vision, strengthening process, while driving performance and executing all department related deliverables. This role leads a multi-disciplinary team in the delivery of cohesive, high-impact marketing and communications that reflect Toronto Pan Am Sports Centre's (TPASC) brand, mission, and values focused on excellence. The Director also has responsibility for customer service excellence across the facility, ensuring that the guest experience aligns with TPASC's reputation as a world-class sport and recreation destination.

The Director is both a team leader and team player, ensuring internal collaboration and external visibility while overseeing planning, budgeting, and cross-functional alignment. They will provide senior-level expertise and counsel to the Managing Director and other Directors and departments on branding, messaging, communication, audience targeting and engagement, marketing and partnership activation and revenue generation opportunities.

The Director will oversee a department responsible for:

Marketing strategy, campaigns, and digital engagement Brand development strategy, deployment, management and brand governance Media relations and all internal and external corporate communications Website, social media and TPASC app management and optimization Content strategy, creation / production (in-house and through external parties) and execution Sponsorship, partnership, and stakeholder brand, marketing, communications and data support Executing all company promotional campaigns In-house creative services and collateral development Market research, analytics, and performance tracking

Key Responsibilities:

Strategic Leadership & Planning

Lead the development and implementation of an integrated annual marketing and communications strategy aligned with TPASC's strategic goals and brand priorities. Translate executive and organizational direction into clear, actionable roadmaps for marketing, communications, and stakeholder engagement. Champion brand consistency and ensure organization-wide adoption of the brand strategy and governance standards. Provide counsel to the Managing Director and leadership team on strategic opportunities, risks, and communications positioning. Ensure all levels of the accountability framework for the department are managed and executed in alignment with the overall goals and objectives of the company.
Departmental Operations & Team Development

Oversee departmental operations, including resource allocation, workflow design, and staff performance management. Establish streamlined processes and collaboration protocols to maximize cross-departmental impact. Cultivate a strong, agile, and collaborative team culture, supporting innovation, knowledge sharing, and professional growth. Supervise and mentor staff and interns, ensuring clarity of roles, accountability, and alignment with departmental goals. Oversee the departmental operational plan and lead the integration of all team member and organizational collaboration and integration.
Brand Strategy & Communications

Lead the rollout, adoption, and governance of TPASC's brand strategy, ensuring consistent brand representation across all channels. Direct internal and external communications, ensuring professional, timely, and impactful messaging. Act as an organizational spokesperson where appropriate, managing media relations and high-profile public communications. Build and maintain strong relationships with key stakeholders including media outlets, sponsors, partners, and sport organizations.
Marketing & Promotional Campaign Management (Digital and Print)

Design and oversee integrated campaigns that enhance brand equity, drive business development, and increase engagement. Partner with Business Development to co-create revenue-generating campaigns and enhance sponsor visibility. Ensure the effective use of data, analytics, and digital platforms in campaign planning, execution, and evaluation. Track progress through marketing dashboards and KPIs, reporting results to executive leadership. Stay current with marketing, digital, and communication trends, adapting best practices to TPASC's context.
TPASC Customer Service - Customer Experience

Work closely with customer service, customer sales with a focus on ensuring overall customer experience excellence. Integrate the marketing, communications and promotions activities with a strong alignment to ensuring current and future satisfaction is achieved with all levels of paid and unpaid user groups who visit and take advantage of the services, space and operations associated with TPASC. Engage with the company in conducting meaning research, data collection and customer understanding that can be used to provide the highest level of custom satisfaction at all times.
Financial Oversight & Reporting

Develop, manage, and report on the departmental operating budget, aligning resources with strategic priorities. Forecast, track, and analyze expenditures, ensuring efficient use of funds and adherence to budget parameters. Prepare executive-level reports and strategic briefs summarizing department performance, risks, and emerging opportunities and other duties as required.

Qualifications and Experience:

University degree in Marketing, Communications, Business Administration, or related field; Master's degree an asset. 12-15 years of progressive experience in marketing and communications, with at least five in a senior leadership role. Proven leadership experience in sport, entertainment, or venue management, or other high-profile, public-facing organizations. Demonstrated success in developing and executing integrated marketing and communications strategies for large, complex organizations. Strong background in brand strategy, media relations, sponsorship support, and stakeholder engagement. Expertise in digital marketing, analytics, and campaign measurement, with demonstrated ability to apply insights to strategy. Proven track record of budget management, resource planning, and performance dashboard reporting. Exceptional written and verbal communication skills, with the ability to influence and engage diverse internal and external audiences. Strong project management skills, with the ability to balance multiple initiatives and meet deadlines in a fast-paced environment. Proficiency in Microsoft Office 365 and digital marketing platforms (e.g., Google Analytics, CMS, CRM, social scheduling tools). Familiarity with design and creative tools (e.g., Adobe Creative Suite or Canva) considered an asset. Experience working with or managing external agencies, vendors, or consultants. The successful candidate will be required to obtain a Police Vulnerable Sector Check.

Total Rewards and Benefits:

At TPASC, we believe our people are our greatest strength. We're proud to offer a comprehensive and competitive total rewards package designed to support your well-being, success, and growth -- inside and outside of work.:

Competitive Salary and Discretionary Bonus: Reflecting your experience, performance, and contribution to TPASC's success. Comprehensive Benefits Package: Including Medical, Dental, Vision, Life Insurance, AD&D Insurance, Disability Coverage, and Travel Insurance. Employer RRSP Contribution. Complimentary Fitness Centre Membership: Access to a state-of-the-art gym to promote your health and wellness. Training & Development Opportunities: Including education assistance reimbursement to support your ongoing professional growth. Employee Assistance Program: Offering confidential support for personal and professional challenges. Experience with Large-Scale Events: Gain hands-on experience in organizing major events, tournaments, and competitions. Corporate Events & Staff Discounts: Participate in exclusive team-building and networking events and enjoy discounts on a wide range of products and services.

How to Apply:

If you are ready to lead innovation, drive growth, and make an impact in the Canadian sport and recreation landscape, we want to hear from you!

Please submit your cover letter and resume by October 31, 2025, to the attention of Director, People, Culture and Success.

About Us:

A legacy of the 2015 Toronto Pan Am and Parapan Am Games, Toronto Pan Am Sports Centre is operated by a corporation co-owned by the City of Toronto and the University of Toronto. The world-class facility was the largest sport new build for the Games and the largest infrastructure investment in Canadian amateur sport history.

Offering an extensive range of services, TPASC caters to a diverse community, including recreational groups, university students, fitness enthusiasts, and elite athletes. Our world-class facilities include two internationally sanctioned 50-meter, 10-lane pools, a dive pool, and dry-land training areas. We also feature a four-court gymnasium, rock-climbing wall, indoor running track, conditioning rooms, and studio spaces. Additionally, our state-of-the-art fitness center is designed to support both casual members and high-performance athletes alike.

Additionally, the Canadian Sport Institute Ontario (CSIO) is located in the Toronto Pan Am Sports Centre, offering leading-edge sport science and sport performance services. The facility first opened in September 2014 to a variety of users, including the University of Toronto community, City of Toronto programs, and high-performance athletes. For more details, you can visit their official website at www.tpasc.ca.

Toronto Pan Am Sports Centre Inc. is committed to creating an inclusive and diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, age, marital status, family status or disability.

Toronto Pan Am Sports Centre Inc. will provide, on request, accommodations for disabilities to support your participation in all of our Recruitment Process.

We thank all applicants that apply, however only those being considered for an interview will be contacted.

Job Types: Full-time, Permanent

Pay: $120,000.00-$135,000.00 per year

Benefits:

Company events Dental care Disability insurance Discounted or free food Employee assistance program Extended health care Life insurance On-site gym Paid time off RRSP match Store discount Tuition reimbursement Vision care Wellness program
Education:

Bachelor's Degree (required)
Experience:

senior leadership marketing and communications: 10 years (required) sport, entertainment, or venue management leadership: 10 years (preferred) dev and executing mar/com strategies complex organizations: 10 years (required) budget management: 10 years (required)
Work Location: In person