Job Description

Aplin is seeking a Director of Business Development & Marketing to join a highly respected professional services firm based out of Edmonton or Calgary, Alberta. This leadership role presents an exciting opportunity to drive growth across the firm's Western and Northern Canada offices by enhancing market presence, attracting new clients, and fostering strong relationships.We're looking for a strategic leader with expertise in business development, marketing, and the professional service industry, complemented by exceptional communication and leadership skills. If you thrive in a collaborative, high-integrity environment and are committed to professional excellence, this is your chance to make a meaningful impact.What they offer:

• You'll enjoy a hybrid work setup with the flexibility to work remotely two days a week after your three-month probationary period
• 35 hour work week, 8:30-4:30

• Excellent benefits: Extended Health, Dental, Travel, EFAP and more
• RRSP matching
• Social events

Duties & Responsibilities:

• Develop and implement business development and marketing strategies that align with objectives, identifying new opportunities, market trends, and competitive insights.
• Work closely with leadership to define and prioritize business initiatives while overseeing marketing campaigns across digital platforms, social media, content marketing, and events.
• Lead targeted initiatives to attract and retain clients, building and maintaining strong relationships with key clients, industry partners, and stakeholders.
• Develop and execute engagement programs to enhance client satisfaction and loyalty.
• Recruit, mentor, and manage a high-performing team while fostering a collaborative, results-driven culture.
• Provide ongoing training and professional development, set performance goals, and conduct regular reviews with constructive feedback.
• Ensure a consistent and strong brand identity across all materials and communications by overseeing the creation of high-quality marketing collateral.
• Manage online presence, including website content and social media, and coordinate public relations efforts such as media relations and speaking engagements.
• Conduct market research to identify opportunities and emerging trends, analyze market data to inform strategic decision-making, and monitor competitor activities to develop effective differentiation strategies.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum of 8-10 years of experience in business development and marketing.
• Experience within the Professional Services industry is required.
• Proven track record of developing and executing successful business development and marketing strategies.
• Strong leadership and management skills, with the ability to inspire and motivate a team.
• Excellent communication, negotiation, and interpersonal skills.
• Deep understanding of market research and analysis techniques.
• Proficiency in digital marketing, social media, and content marketing.
• High level of professionalism and integrity.

David Aplin & Associates Inc., operating as Aplin, and its associated brands, CompuStaff and Impact Recruitment, is an award-winning employment agency connecting diverse, top-tier talent with exceptional organizations across North America. We welcome applicants from all backgrounds and charge no fees to apply or engage with our recruiters. Our clients partner with us to help expand and diversify their teams. Please note that all applicants must be legally entitled to work in Canada, including holding any necessary work permits.