Hungry for a fresh, new career? Look no further because one of the world\'s most iconic brands can help you get there. We are looking for a Director of Menu Strategy & Innovation for CANADA Business Unit based in the Toronto Office.
Leads short and long-term menu strategies and build a robust new product pipeline that successfully
meets evolving guest needs and drive Subway business objectives and brand affinity.
Partners with Marketing and Cross Functional Teams to bring new products forward to the National Marketing Calendar by adhering to Stage Gate and New Product Development processes. Partners with US Off Premise team to develop programs to drive growth in the Canadian market.
Essential Functions:
"Senior leader to lead Subway Canada menu evolution and strategy, pipeline development and validation.
Develop, gain alignment to, and lead a guest- and insight-driven innovation pipeline to deliver strategic objectives
Cultivate an in-depth understanding of target consumer."
Develops strategies and innovative solutions, with keen focus on consumer and business impact. Results focused leader that successfully manages long term vision with short term in-market execution.
Lead & Develop a guest- and insight-driven innovation pipeline to deliver strategic objectives. Drive menu insights and trends and competitive menu intelligence to determine implications and recommend strategic and tactical responses.
Partner closely with Culinary and Operations teams to bring ideas to life. Establish clear culinary guardrails to efficiently and effectively advance new product development.Partners with culinary team and vendor partners to conduct innovation sessions and manage innovation processes to assure valuable output.
Plan and synthesize all new product research such as concept screening, product focus groups, Sensory testing and ad-hoc research as needed and assure proper/relevant cross-functional communication of insights/learnings. Partner with Marketing to drive recommendations for new product testing and national marketing calendar integration.
Partner with the US Off Premise team to build programs to support growth.
Lead cross-functional teams to successfully develop and launch initiatives, including Culinary, Operations, Analytics, Consumer Insights, Advertising, Merchandising, Media, Training, PR and Supply Chain.
Abilities Required:
Passion for food and the Company\'s Brand
Highly skilled at building collaborative, high performing, cross-functional teams.
Strong sense of ownership of vision and execution
An innovative, energizing leader with a record of driving breakthrough product innovation in food or other consumer facing industries
Strong tenacity, creativity, and partnering skills to overcome persistent challenges with the team
Innate curiosity and growth mindset
Ability to lead the data analytics team to effectively diagnose a problem or assess a situation in order to drive to a smart business solution
Understanding of marketing/brand/product development management principles
Experience working cross functionally with operations
7-10 yrs in restaurant industry/consumer research/marketing/advertising. 7+ years in marketing/advertising with an emphasis on the food service industry and experience with product development, product branding, and project management.
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