FreeBalance is a purpose-led organization committed to doing its part to help the planet achieve the United Nations Sustainable Development Goals (SDGs) and is a proud signatory of the UN Global Compact.
This is where we make a difference. By enabling governments worldwide to achieve Public Financial Management (PFM) reform through digital transformation, we improve citizens\xe2\x80\x99 well-being, combat corruption, and enable sustainable growth worldwide.
The Director, Marketing Communications is responsible for the planning, developing, and implementing strategic marketing communications and public relations activities. This position actively supports the global marketing function, including activities that cover corporate communications (internal and external), branding, content creation, events, digital marketing, lead generation, and partner marketing.
The Director, Marketing Communications reports to the Vice President Revenue Marketing.
Main Responsibilities:
Lead and execute the FreeBalance marketing and communication strategy and provide oversight of a distributed marketing communications team
Develop corporate materials such as sales collateral, product brochures, case studies, white papers, articles, presentations, newsletters, and web/digital content
Manage all FreeBalance social channels, including planning, creating, scheduling and posting all content
Establish and manage relationships with external consultants, PR firms, graphics designers, corporate communications specialists, and others as required
Drive global media relations activities, including relationship building, writing and distributing press releases, creating editorial pitches, and distributing news bulletins, campaigns, etc.
Support robust internal communication activities and campaigns by sharing company and customer successes and highlighting team achievements through a variety of tools (newsletters, weekly updates, webinars, etc.)
Plan, organize, execute and manage events including tradeshows, customer and partner events, industry events, sales training sessions and other corporate events.
Develop, maintain and continuously improve the company website, blogs, and other digital media
Develop and execute global Web 2.0, SEO, and SEM strategies
Manage integrated communications campaigns to customers, partners, and other stakeholders
Ensure consistent and professional use of the FreeBalance brand and standards
Define OKRs and KPIs and targets to measure the success of the implemented programs and conduct regular performance reviews
Qualifications:
Post-secondary/university degree in Communications, Journalism or Marketing
Minimum 5-7 years of professional experience in marketing communications
Excellent communications and presentations skills
Exceptional writing and editing skills
We thank all applicants for their interest; however, only those selected for an interview will be contacted. FreeBalance is an inclusive employer dedicated to building a diverse workforce to increase the representation of the designated groups based on each country\xe2\x80\x99s legislation. We encourage applications from all qualified candidates and will accommodate applicants\xe2\x80\x99 needs under the respective labour law throughout all stages of the recruitment process.
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