Our airline is passionate about our mission to meaningfully improve the lives of our people, our customers, and the communities we serve. When you join Canadian North, you are joining a team of highly experienced, dedicated, and caring aviation professionals. We provide essential passenger and cargo services to 25 communities within Nunavut, Nunavik and the Northwest Territories, as well as Southern hubs in Ottawa, Montreal and Edmonton. Learn more at canadiannorth.com

Director, Marketing & Communications Ref. # M77401

Position(s) Available: 1 (Full Time) Closes: 2023/05/14 Location: Ottawa, Calgary, Edmonton, Iqaluit or Yellowknife Other Details: Reporting to Associate Vice President, Sales, Marketing & Communications Level: Non-Bargaining

Benefits:

Benefits vary by position. All Canadian North employees are eligible for:

• Health, Dental, and Wellness benefits
• Free/reduced rate flight & cargo privileges
• Retirement plan
• Referral program

Duties and Responsibilities

Interested candidates should be able to perform the following duties and responsibilities:

• The Director, Marketing & Communications guides the overall communications and brand strategy of Canadian North. This position works closely with all internal departments to develop, implement, and manage the brand, brand image, and marketing in support of a positive corporate image, profitable & growing revenues, as well as strong external and internal stakeholder relationships. This individual will also be responsible for developing internal communications and marketing strategies around virtual platforms, as well as digital and printed communications.
• As a member of the senior management team, you will contribute to the development and execution of overall corporate strategy;
• Establish and implement a consistent brand style across all communication platforms;
• Lead the design of a culturally appropriate and exceptional customer experience throughout the entire customer life cycle, targeting customer satisfaction and brand loyalty;
• Lead the development and implementation of Canadian North's Marketing Strategy, ensuring that it reflects the unique identity of ownership and customer base;
• Responsible for oversight of Marketing operations including branding, advertising, corporate collateral, loyalty programs;
• Ensure the consistent appearance of all Company print and electronic materials such as letterhead, brochures, use of logo, etc;
• Oversee internal corporate communications including internal website and support of internal clients for sharing of information to all employees (ex. Human Resources, Community Investments, etc.);
• Maintain a strong and engaging web presence for Canadian North on external website;
• Manage presence, messaging, and brand strategy across all social media platforms;
• Responsible for external corporate communications including media relations, key stakeholder communications and social media;
• Maintain strong relationships with key stakeholders including media;
• Provides leadership, mentorship and development of direct and indirect reports;
• Sets goals and monitors performance of their team;
• Provides market data, reporting and relevant research for strategic corporate decision making;
• Prepares and manages departmental operating budgets for their department;
• Travel & other duties as may be required;
• Other related duties as assigned.

Skills and Qualifications

Include, but not limited to, the following minimum skills and qualifications:

• Post Secondary Education (4 years);
• Minimum eight (8) years of previous experience;
• Minimum eight (8) years in Marketing and/or Communications;
• Demonstrated exceptional writing skills, journalistic background a strong asset;
• Understanding of issues facing northern communities and Inuit with ability to analyze and interpret these issues in the context of the Company?s goals and objectives;
• Network of positive relationships with key Northern and Inuit business, community and government representatives an asset;
• Strong organization and management skills with experience speaking in public;
• Ability to work under pressure and within tight deadlines with high work load;
• Solid computer skills, including proficiency in full MS Office Suite;
• Willingness and availability to travel frequently is essential;
• Ability to communicate in Inuktut a definite asset;
• Ability to obtain and retain an Airport Restricted Area Pass in accordance with the Airport Restricted Area Access Clearance Program regulated by Transport Canada.

Apply in writing with a cover letter and r?sum? to:

Canadian North Human Resources Department
Email: recruit@canadiannorth.com
Fax: 613-254-6280 Internal and External candidates will be interviewed simultaneously. Only successful candidates will be contacted for interviews. Canadian North is committed to employment equity. This advisory was posted on May 5, 2023.

Equal Opportunity Employment

Canadian North is an equal opportunity employer. Members of designated groups (Inuit, First Nations, M?tis, Women, Visible Minorities, and People with Disabilities) are encouraged to apply and self-identify.

About Us

Canadian North is 100% Inuit-owned by Makivik Corporation and the Inuvialuit Development Group. We serve an incredibly small and widely dispersed customer base, which represents less than 1% of the population in Canada. Our flights enable the movement of people, food, and medicine, while providing access to crucial medical care and government services. Nearly all of the communities we serve have no road or rail access, meaning the residents are completely dependent on air service for all aspects of life. We are uniquely equipped to meet this challenge head on with our diverse fleet of aircrafts capable of serving in varied environments from snow to ice to gravel. One-third of the Canadian North team live and work in the Arctic with around 200 Inuit contributing to all areas of our organization, including as board members and senior leadership. Our mission is to meaningfully improve the lives of our people, our customers, and the communities we serve. Our vision is to be respected within Canada?s North as a dynamic and caring airline, diversifying to serve other geographies and markets by leveraging our skills and resources. Our values are safety, integrity, teamwork, innovation, service excellence, community, and respect.