Job Description

Title: Director, Marketing & Communications Department: Advancement Reports to: Vice President, Marketing & Community Engagement Sunnybrook is a premier academic health sciences centre, fully affiliated with the University of Toronto, with a vision to invent the future of health care. Our mission is to care for our patients and their families when it matters most. Sunnybrook Foundation exists to advance the mission and vision of Sunnybrook Health Sciences Centre by raising awareness and financial contributions to invent the future of health care. Simply put, philanthropic support allows us to accelerate the pace of research and innovation, purchase the most advanced equipment, and attract the best and brightest minds. Located within Sunnybrook Health Sciences Centre on Bayview Avenue in Toronto, the Foundation consists of more than 65 professionals who work in close partnership with our Hospital colleagues. With ambitious goals ahead, the Foundation is committed to continuing to grow our results and impact as we help Sunnybrook to raise sites, uncover new possibilities, develop talent, and deliver exceptional care. A strategic leader who believes strongly in teamwork, the Director will possess excellent communication and interpersonal skills and is able to easily build strong and productive relationships with Foundation staff, senior volunteers, and hospital colleagues. Reporting to the Vice President, Marketing & Community Engagement, the Director, Marketing & Communications will play an important role on the Foundation’s Senior Management Team, engaging in setting vision, strategic direction, and annual business plans for the Foundation. As an experienced leader the Director will be a strategic thinker, and exceptional team player, working collaboratively with all the business units in the Foundation. The incumbent will be responsible for the development and implementation of creative and strategic marketing and communications plans designed to support Sunnybrook’s philanthropic mission, brand image and reputation. The work of the Director is directly linked to areas of focus identified in the new strategic plan for Sunnybrook Foundation to increase visibility and further advance our brand. A believer in the power of research and analytics, the ideal candidate will use data and information to guide decision making, balancing calculated risks with creativity and innovation. The successful candidate will lead and develop a team of marketing, communications, and event staff responsible for delivering programs, events, and collateral that tell the Sunnybrook story, communicate impact, instill confidence, and inspire giving. The new Director will provide leadership to the department, supervise the implementation of activities, provide approvals on all work, budget management and provide a solutions-based approach to problem-solving. Sunnybrook Foundation works within a hybrid model; a combination of in-office and remote work is anticipated. KEY DUTIES & RESPONSIBILITIES Strategic Leadership

• Engage in setting vision, strategic direction, and annual business planning for the Foundation, as a member of the Foundation’s Senior Management Team.
• In collaboration with leaders across the Foundation, develop systems and measures that appropriately assess performance and progress to ensure achievement of SBF’s targets; is accountable for the results.
• As a member of the senior management team, support the model of shared leadership for the Foundation’s growth plan and key organizational priorities.
• Foster key stakeholder relationships to advance the mission of the organization.
• Model SBF values and set the cultural tone within department.
• Adhere to and ensure compliance with Foundation processes, policies, systems, and practices.

Department Planning & Oversight

• Establish the department’s priorities, objectives, and annual goals. Ensure strategies are concretely linked to the department’s as well as SBF’s vision, values, and strategic plan.
• Lead the development and implementation of strategies related to marketing, communications and events.
• Manage related budgets and ensure sound financial decisions to efficiently manage resources and deliver revenue.
• Monitor trends in the not-for-profit industry to identify new opportunities.

Marketing, Communications, Brand and Event Management

• In partnership with the VP and Hospital leadership, develop and execute an integrated brand strategy.
• In partnership with the VP, develop and implement strategic directions and annual business plans for marketing & communications and events across the Foundation that are integrated and aligned with the Hospital.
• In partnership with the VP and Hospital leadership, develop a model for the communications and marketing functions across the hospital and foundation to best work together, optimizing resources and impact.
• Provide leadership to the events team and the development of event strategies, to optimize and grow Sunnybrook’s fundraising event portfolios, including the development of a new Sunnybrook signature event.
• Accountable for overall performance for designated programs including maintaining positive public relations and protecting the Foundation and Hospital’s reputation.
• Working collaboratively with peers, provide leadership to Sunnybrook’s digital strategy; evaluate opportunities and requirements to support organizational goals and strengthen the supporter experience.
• Lead the planning and implementation of public-facing strategies and campaigns including integrated brand marketing, public relations, and social media to enhance our visibility.
• Protect the brand and visual identity of the Foundation and ensure adherence to standards.
• Collaborate with VP and Foundation leadership to triage communication priorities.
• Develop and maintain effective relationships with our agencies, vendors and other partners for the design and production of campaigns and events.

Team Leadership and Relationship Management

• Manage staff team, including the provision of performance management, coaching, fostering staff development and ensuring the individuals on your team are thriving in their roles.
• Measure, monitor, and manage the overall performance of the program and direct reports against set performance targets.
• Coach and motivate staff and volunteers to achieve program objectives.
• Collaborate and work closely with the hospital’s communications team to maintain and enhance the relationship that exists and ensure that mutual interests are considered and promoted.
• Provide oversight of agency, external vendor, contract, and freelance employee relationships.
• Support the work of the Common Marketing and Communications Committee and work effectively with volunteer members to meet and/or enhance agreed outcomes to advance the mission of the Foundation.

QUALIFICATIONS & COMPETENCIES

• Demonstrated progressive leadership experience in marketing, strategic communications, and brand management.
• Strong understanding of digital marketing, communications, and events.
• Demonstrated ability to lead and develop professional and management-level employees with diverse skills and experience. • Experience guiding and motivating staff with the ability to develop and mentor individuals and teams toward success.
• Proven success in developing relationships, engaging, and working with senior volunteers, physicians, and hospital administration (or equivalent) in a complex environment to advance the mission of the organization.
• Ability to liaise and build relationships with senior managers and strategic partners (internal and external).
• Excellent interpersonal skills and high emotional intelligence with the ability to lead cross-functional teams, and task forces to gain consensus with values-based leadership.
• Work comfortably in a highly collaborative environment; manage competing interests and maintain a positive, flexible, and responsive attitude.
• Understand and successfully navigate the philanthropic industry, keeping abreast of best practices locally, regionally, and globally.
• Strong judgement skills, and experience identifying and anticipating issues.
• Demonstrated knowledge of and interest in promoting a culture of diversity, equity, inclusion, and accessibility; previous experience and understanding of working with staff, volunteers, and donors from diverse cultural, socio-economic, and ethnic backgrounds.
• Experience working in a hospital environment and/or health-related charity is an asset.
• Experience working in a fundraising and/or not-for-profit setting is an asset.

TO APPLY: For more information about this Foundation leadership opportunity, please contact Helena Debnam, Senior Consultant, KCI Search + Talent by email at SBFMARCOM@kcitalent.com (https://kciphilanthropy.com/kci-talent/ ) All inquiries and applications will be held in strict confidence. Interested candidates should send resume and letter of interest to the email address listed above by September 9, 2022. Sunnybrook Foundation is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please indicate this in your cover letter. Sunnybrook Foundation is strongly committed to inclusion and diversity within its community and welcomes all applicants including but not limited to: visible minorities, all religions and ethnicities, persons with disabilities, LGBTQ persons, and all others who may contribute to the further diversification of ideas. Please be advised that in order to be eligible for employment at Sunnybrook, all new hires must have received the full series of a COVID-19 vaccine or combination of COVID-19 vaccines approved by Health Canada (e.g., two doses of a two-dose vaccine series, or one dose of a single-dose vaccine series); AND have received the final dose of the COVID-19 vaccine at least 14 days ago. Medical exemptions or any other kind of requested exemption based upon the Hospital’s obligations pursuant to the Ontario Human Rights Code will be considered on a case-by-case basis.