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Reporting to the AVP, Health Solutions Enablement & Growth, the Director, Health Solutions Growth is accountable for growing income for a variety of health solutions products by increasing client adoption and end user utilization. This will be achieved across a number of different distribution channels, including Group Benefits, other Sun Life Canada BUs (such as GRS), external third parties, and Canadians more broadly. While each product and channel will have its own specific approach, the mandate will generally include developing strategies, understanding consumer and client needs and opportunities, building and executing on go-to-market plans, strategically selling with partners and employers, and collaborating closely with the relevant product teams. This role will be a critical part of the overall Health Solutions leadership team, ensuring our solutions are embraced and used by clients. The leader will also play a pivotal role in ensuring Sun Life Health achieves its commercial ambitions. This adoption and utilization will drive important health outcomes for Canadians, directly contributing to our purpose.
What will you do?
Develop strategies across products and channels
Build robust strategic roadmaps, identifying key workstreams and initiatives and tactics required for success
These would include but may not be limited to:
Setting growth targets
Building and co-creating marketing plans
Setting product parameters
Coordinating any development or IT work necessary
Identifying appropriate customer segments
Helping make medium and long term product decisions
Adapting existing products to meet requirements for new channels
Research customer needs
Work proactively with other Sun Life BUs to understand their strategies, products, and ambitions in the health space
Collaborate and identify areas of opportunities where existing or future Health Solutions can help augment existing product offerings or potentially be introduced to clients
Understand the partnership environment beyond the Sun Life ecosystem; determine which entities have health solution needs that Sun Life Health can help solve
Help respond to inbound inquiries to screen and identify new commercial opportunities for Sun Life Health
Execute on go-to-market initiatives
Collaborate with existing teams to execute on marketing plans, including the development of collateral, communications, and activation strategies
Develop required tracking, reporting, and monitoring of the sales funnel across different channels and products
Sell to clients and partners
Lead strategic discussions with large opportunities
Demonstrate a thorough understanding of Sun Life Health solutions products while aiming to partner to help solve key challenges for the prospective client
Close sales opportunities through business development acumen
Liaise with our existing business development teams and partner commercial teams where applicable
Oversee key implementation activities to ensure a smooth launch
Collaborate closely with product teams
Work in conjunction with product teams to understand the art of the possible and ensure alignment between product features/capabilities and market commitments and sales levers
Set guardrails for customization and default offerings; collaborate where necessary to meet customer needs
Provide an ongoing feedback mechanism from BD and commercial teams in the spirit of continuous improvement and product evolution
Achieve growth targets
Accountable for growth targets across a variety of Health Solutions products and offerings
Targets may include income but also related metrics including reach, registration, utilization, and more
Targets may be shared with other Health Solutions product teams and business development teams
What do you need to succeed?
Motivated by a strong desire to make a difference in the lives of our plan members and improve their health outcomes
Strong strategic orientation - ability to identify and pursue opportunities that will either build or extend our business model
Strong understanding of the health industry and environment and ability to synthesize market opportunities for Sun Life Health
Proven ability to translate strategy into execution and manage initiatives effectively and efficiently
Excellent leadership skills and a track record for collaborating with other teams and stakeholders
Strong client orientation - ability to interpret client needs and wants while building trust and long terms relationships
Experience in selling to large employer and business buyers
Excellent articulation and presentation acumen with comfortability presenting to internal and external executive audiences
Strong and seasoned negotiation skills
Solid knowledge of the Health industry, with an emphasis on digital health
Understanding of the Group Benefits market would be an asset
As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.
University-level education
Health industry work experience of 5+ years
Experience in business development, commercial or strategic roles of 5+ years
Background in strategy, product development, and/or business development
What's in it for you?
Working together, sharing common values, and encouraging growth & achievement
Flexible Benefits from the day you join to meet the needs of you and your family.
Were proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work Canada
Join one of our many Inclusion Networks. These voluntary, employee-led groups are dedicated to creating connection, fostering inclusivity, and building community.
Charitable giving through our You Give, We Give program lets you give back to your community - and in many cases, well match your contributions.
#LI-Hybrid
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range: 105,000/105 000 - 175,000/175 000
Job Category: Business Development - Non Actuarial
Posting End Date: 01/05/2024
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