Job Description

The Director, Digital Audiences is responsible for engaging and growing the audiences across ZoomerMedia\xe2\x80\x99s digital properties, including Daily Hive, blogTO, Everything Zoomer, among others. They are responsible for managing, mentoring and motivating a multidisciplinary team across social media, digital marketing, community partnerships, and distribution partnerships. The role requires translating various brand voices and tones to social media and email, tracking audience trends, data and social conversations, setting strategy, experimenting with new platforms, tools and markets, and managing imperative internal and external relationships - all aimed at driving digital audience growth. The role is critical for attracting and growing followers, turning followers into fans, and converting fans into regular readers and loyal audience members and, ultimately, subscribers.

What you\'ll do

• Lead, develop, launch, and continuously evaluate audience building strategies across social media, digital marketing, community partnerships, and distribution partnerships, always seeking improvement in tactics for platforms across all markets and channels to achieve company growth targets, including increasing traffic, content views and community building
• Define an approach for social media, email, and community engagement that achieves the business, brand and creative objectives
• Track and analyze data, audience and market trends, and social conversations to inform strategy for each market, channel and platform
• Proactively identify and adopt new platforms and drive continuous improvement across tools and technology
• Explore content partnerships with distribution partners to further the reach of ZoomerMedia\xe2\x80\x99s digital content
• Foster existing and develop new critical relationships, acting as the point of contact for all current and potential social media platforms (Facebook, Twitter, TikTok), email platforms (Campaign Monitor, MailChimp) and content partnerships (Apple, Google, Flipboard, MSN) to ensure ZoomerMedia\xe2\x80\x99s digital properties are a priority publishing partner of theirs
• Serve as the audience ambassador internally, keeping other departments up to date on strategies while holding the company accountable for deliverables as they relate to audience
• Monitoring audience conversations, capturing and relaying audience feedback to relevant team members
• Lead audience acquisition through tactical acquisition and performance marketing strategies, with an eye to increase acquisition in scope and scale over time
• Represent ZoomerMedia at conferences and events, as a digital subject matter expert
• Host Editorial and Labs training, assisting reporters, editors and the branded content team to develop content strategies and social best practices for their particular beat or project, as the subject matter expert for audience engagement
• Manage, mentor and motivate a team of direct reports across Canada
• Effective management of social media, email, and analytics , as well as ongoing exploration of other tools to drive further efficiency and effectiveness

What you have

• Strong leadership abilities with previous experience managing a team and working with the team to constantly develop individuals and optimize team and individual performance
• Oversee an entire department that services various brands
• Strong understanding of all aspects of social and digital marketing and the ability to develop and create strategies that drive traffic to the site and/or social pages
• Analytical and data-driven mindset with the ability to understand audience funnels as well as the mechanics of bringing users down a marketing funnel
• Ability to adapt and operate with an agile mindset with a continuous learning mindset to allow you to pivot based on the ever changing digital marketing landscape
• Ability to work effectively independently and in a team environment with multiple stakeholders and cross-functional teams, and to bring energy, motivation, and enthusiasm to the job
• Continuous learning mindset such that you are always up to date with the latest marketing and social trends