Job Description

Salary band
$107,900 - $142,750

Department
Communications

Language
Bilingualism is a strong asset

The Federation of Canadian Municipalities (FCM) is the national voice of municipal governments, representing the interests of cities and communities with the federal government. With over 2,100 members including Canada\'s largest cities, small urban and rural communities, and 20 provincial and territorial municipal associations, FCM represents over 92% of Canada\xe2\x80\x99s population. As the national voice of Canadian municipalities, FCM is an organization that strives to make the communities Canadians live in more prosperous, sustainable, and equitable. Internally, we are deeply respectful, collaborative, empowering and transparent in our work. We have a commitment and passion for strengthening Canada by achieving results for our communities, our cities, and our workplace, and by sharing our knowledge and experience on the world\xe2\x80\x99s stage, so that others may improve the quality of life in their communities.

Summary

Reporting to the Senior Director, Communications, the Director, Digital & Content Strategy will be responsible for leading a multifaceted team charged with the development and execution of sophisticated digital communications products and tactics, and high-quality member-facing content, to advance FCM\xe2\x80\x99s advocacy agenda. This role is situated within the Communications team of the Policy and Public Affairs (PPA) division, which is responsible for the advocacy strategies and priority-setting that drive important outcomes for FCM\xe2\x80\x99s membership. As a senior member within this team, the Director of Digital and Content will play an important role in refining FCM\xe2\x80\x99s public narrative across multiple communications channels and implementing the tactics to bring that story to life. The incumbent as a respected people leader fosters a healthy and collaborative team culture; leveraging team engagement, coaching, clear communication, and priority setting to achieve team results. The future of work at FCM includes FCM becoming an even more member-driven organization that balances the realization of its goals with a people-centered approach. The incumbent embodies FCM\xe2\x80\x99s commitment to being a healthy, diverse, inclusive, and anti-racist organization. As a senior member of the team, the Director, Digital and Content leads in a manner that embraces these values, the corporate culture and the passion for FCM\xe2\x80\x99s mandate.

Key Responsibilities

• Support the development and implementation of FCM\xe2\x80\x99s communication strategies and refine FCM\xe2\x80\x99s public message based on the priority setting of the Senior Director, Communications and in collaboration with other PPA Directors.
• Provide day-to-day management of a team of communications professionals dedicated to producing top-notch digital communications (including the use of our growing social media channels) and content production (including speeches, key messaging, reports, email marketing and more).
• In partnership with the Managers of Digital Communications and Content, manage external consultants or vendors in the production of key collateral.
• Identify and assign short- and medium-term communications campaigns based on FCM\xe2\x80\x99s advocacy goals.
• Work with the Senior Director of Communications and the Director of Events & Partnerships to develop the content designed to support FCM\xe2\x80\x99s sector-leading Events and Partnerships\xe2\x80\x99 needs.
• Develop strategies that ensure that FCM\xe2\x80\x99s Executive leadership (including CEO and Table Officers) are an integral part of FCM\xe2\x80\x99s public voice as effective and dynamic spokespeople.
• Effectively manage the team, coach when needed, build/maintain a healthy, collaborative and productive team culture and lead the team towards continuous success
• Lead the team towards achieving goals and track critical progress as defined against agreed-upon goals.
• Consult and collaborate with colleagues across PPA \xe2\x80\x93 including Government Relations, Policy, and Outreach & Engagement \xe2\x80\x93 on the Communications tactics that best meet the needs of our membership and help advance our advocacy goals.
• Oversee the continuous review of all procedures, practices, standards and approaches as required
• Support the Senior Director in the development and management of the departmental budget

Knowledge, Skills and Experience

• University degree or equivalent work experience in Communications, Digital Communications, Public Relations or Journalism.
• Minimum of six (6) years of progressive digital communications, content production and editorial management experience with at least five (5) years direct team/people management (coaching, capacity building, workload management etc.) experience.
• Demonstrable track record of content creation in support of designing digital experiences, crafting the right tone, voice and message for customers\xe2\x80\x99 goals and audiences, across their various touch points
• Exemplary abilities and the political acuity to build and manage various relationships in a matrix-styled organization, in a culturally diverse environment and with a variety of government, institutional and private stakeholders in order to advance the goals of the organization.
• Demonstrable political acumen at the federal and municipal level will be considered a strong asset.
• Knowledge and experience in the development of Strategic Messaging
• Self-motivated with a strong capacity for self-directed and independent work combined with an ability to meet deadlines
• Ability to collaborate effectively with people from different cultural/diverse backgrounds and proven commitment to anti-racism, equity and inclusion
• Excellent relationship building skills with demonstrated success in establishing and maintaining strong and collegial working relationships with internal and external stakeholders required
• Excellent organization, conceptual, problem solving, communication and leadership skills and an ability to respond to shifting priorities while meeting deadlines.
• Ability to foster a collaborative, healthy and positive team culture in addition to experience in team capacity building is essential.
• Possession of a high degree of professionalism, initiative, judgment, integrity and ability to maintain confidentiality and tact when dealing with sensitive and/or complex issues and information
• Experience with contract and vendor management desired
• Fluency in English is required, and fluency in French is a strong asset.

The benefits to joining the FCM team include summer hours (Fridays off between July 1st and Labour Day); office facilities located in the ByWard Market, FCM\xe2\x80\x99s commitment to employee development and a competitive range of employee benefits and services. FCM encourages flexible work arrangements to support the wellbeing and productivity of employees. The Federation of Canadian Municipalities is committed to fostering an organizational culture that embraces equity, diversity, inclusion and belonging, where individuals from diverse racial and ethnic identities, nationalities, social economic status, sexual orientation, gender identity/expression and physical and mental abilities can thrive and be fully engaged at their best level. FCM welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process. The future of work at FCM includes a hybrid work model; therefore, this role will be a combination of virtual and on-site work. The successful candidate is required live in and be authorized to work in Canada. They are also required to be able to work from home/remotely, from within Canada. All in-office work and in-person meetings for work that take place inside and/or outside of the offices located in Ottawa will be subject to FCM\xe2\x80\x99s Safe Workplace Vaccination Policy, as well as its health and safety procedures. It is a mandatory condition of employment at FCM that the successful candidate be fully vaccinated against COVID-19 with vaccines that have been approved by the Government of Canada at least 14 days prior to their start date and will be required to provide proof. If accommodation is required in relation to this condition of employment for any reason pursuant to the Ontario Human Rights Code, please contact us at careers@fcm.ca directly. We thank all candidates for their interest; however, we will only contact those selected for an interview. All the applications will be kept for six months following the completion of the hiring process