Job Description

From coast-to-coast, our inspiring colleagues are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. With our team, you'll bring this purpose to life every day by living our Values, being open to change, and pursuing your goals.

In return, we'll give you countless opportunities to learn and grow, alongside a diverse and passionate community of experts - the best the industry has to offer. You'll be empowered to be your best self, do your best work, and make a meaningful impact. Here, you can help shape the future of insurance, win as a team, and grow with us.

About the role

You are a leader who enjoys working with motivated people, with a human management team that encourages questioning the status quo, as well as in a competitive industry that requires you to be agile and innovative? Then this position is for you!

This strategic role consists of assuming the leadership of resources and mandates related to brand, mass marketing and content strategy at the national level. The successful candidate will be responsible for developing and implementing the various advertising, promotional, content and sponsorship projects that will allow the brand to achieve its business objectives. By working closely with the various internal teams, he/she will play a key role in developing business plans and go-to-market strategies for all our priority markets and direct distribution brands (belairdirect, National Bank Insurance and Johnson). The chosen candidate will have to demonstrate leadership and be an effective manager for his team.

This position reports directly to the Senior Marketing Director Direct Distribution

Key responsibilities :

• The candidate is in charge of leading and supervising all of our campaigns, all channels combined; all while ensuring consistency with the brand.
• Work at developing brand positioning, value propositions and messages grid that resonate with our target groups.
• A positive leader, the candidate will have to provide exceptional management of his team in order to maintain a pleasant work environment while working to achieve ambitious objectives.
• He plays an essential role as coach and ambassador of the marketing team.
• Autonomous and proactive, the individual knows how to take the initiative in order to set up our marketing plans both at the budgetary level and at the level of the analysis of the results.
• Responsible for the relationship with our partner agencies: creation and media. Keep them up to date with the challenges and successes of the company and guide them adequately in the development of impactful strategies and tactics that contribute to the success of our brands. That person will also be in charge of renewing the contracts with our partners.
• The selected candidate will be constantly involved in strategic marketing discussions as well as at the company level in order to constantly optimize our marketing strategies.
• Rigorous, the person in place will be accountable for the results and objectives to be achieved in addition to respecting budgets and optimizing them in order to maximize our performance.

Skills

• 10 years of marketing experience with at least 3 years in a management position and staff coaching
• Bilingualism, written and spoken, an important asset
• BAA or any other equivalent or higher degree

Abilities

• Be a positive agent of change and have a developed sense of initiative
• Efficient and resilient, the person can lead several initiatives simultaneously and manage pressure well. Knows how to prioritize
• Results oriented and demonstrates superior project and people management abilities
• Caring for people and respectful of internal and external collaborators
• Concern for quality and accuracy
• Autonomous and proactive, knows how to take advantage of a given situation
• Has a sense of responsibility, can take charge of projects and is accountable for activities under his direction
• Comfortable preparing and delivering impactful presentations at all hierarchical levels of the company

What we offer

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

A financial rewards program that recognizes your success

An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

An extensive flex pension and benefits package, with access to virtual healthcare

Flexible work arrangements

Possibility to purchase up to 5 extra days off per year

An annual wellness account that promotes an active and healthy lifestyle

Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

Inspiring leaders and colleagues who will lift you up and help you grow

A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We'll work with you to meet your needs.

, including background checks, internal candidates, and eligibility to work in Canada.

If you are an employee of Intact, belairdirect, or Johnson Insurance, please apply for this role on Contact People.