Job Description

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit



What you'll be doing

As the Director, Business Partner Marketing, Money In, you are accountable for leading the strategy and planning for the team, as well as supporting the implementation of the CIBC product campaigns. The position will work with different stakeholders including Digital Channels, Marketing, Sponsorship, Corporate Communications/PR, Agencies and Vendors. You will provide authoritative analysis, interpretation and opinion to support/lead the Money In the team's campaign leads, and line of business teams in the development of best in class marketing plans and tactics, aligned to our brand purpose, that deliver best in class results.

Along with supporting strategies to drive product awareness and sales, this role also supports the coaching and development of junior team members, leads the governance reporting and consistent measurement of the campaigns, and acts as a voice of leadership within the Money In team.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

• Strategic - Serve as the strategic expert and thought leader on the effective marketing of Money In products, consulting with colleagues in LOB product teams, marketing communications, research, segments, Channels (incl. Search, Programmatic, and Sales Strategy), and sponsorships to help identify client behaviors, insights and attitudes, and provide insights yourself to our planning and tactics to better engage our clients across all of our products. You are a strategic leader, and will recommend and design best practices.
• Innovative - Identify & leverage emerging trends, platforms and technologies. Proactively seek out new opportunities to find better ways to work and achieve our goals. Share cutting-edge news and capabilities with partners and across the team, so as to build our team's reputation as thought leaders and change agents. Identify opportunities and provide recommendations to improve the online customer experience and increase the effectiveness and efficiency of the Money In team and campaigns
• Leadership - Lead the teams in Business Planning insights and quarterly review of hero products all in the effort of driving positive Marketing ROI. You will direct the team of subject matter experts (SME) and campaign leads, providing "dotted-line" oversight and coaching to team members as necessary.
• Relationship Management - Serve as the relationship manager for relevant vendors and agencies, ensuring contractual deliverables and obligations are met, oversight and vendor management processes meet Enterprise Supplier Governance Office requirements.

Who you are

• You can demonstrate experience in 10+ years' experience in marketing/advertising preferably with Financial Services and Customer Segment marketing; developing marketing plans that deliver financial value along with leading integrated marketing communications programs across all mediums (digital display, search, social, content; and traditional channels); negotiation and influencing to be able to achieve consensus in objective setting and commitment from key partners, suppliers and internal working groups at all levels.
• You thrive on finding solutions in ambiguous situations. You seek out innovative solutions and embrace the unknown. You can easily adapt to changes in direction. You love to interpret and analyze complex issues related to marketing strategies, consumer behavior and customer insights
• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.
• You're driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact.
• You engage with your heart and mind. You care about people and understand different perspectives. You listen and learn from the experiences of others.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork and accountability. You communicate with care and authenticity and have strong interpersonal skills to work collaboratively, toward win/win solutions. You enjoy the challenge of presenting to large groups.

What CIBC offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

Job Location Toronto-81 Bay, 33rd Floor

Employment Type Regular

Weekly Hours 37.5

Skills

Leadership, Marketing Communications (MarCom), People Management, Relationship Management, Strategic Planning, Strategy Plan, Taking Initiative