Job Description

Description :

Director, Brand Marketing, DYNAMITE Clothing

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.

Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

Job Summary:

Are you a marketing visionary who lives and breathes fashion and style? Is your FYP filled with GRWMs and the latest viral products? Great! We are looking for you! We are seeking a highly creative and forward-thinking brand marketer who is passionate about creating innovative strategies and campaigns that captivate this Millennial generation.

In this role, you will be responsible for leading a team of talented marketers across Social, Influencer, and PR. Your vision will drive growth for the brand across all channels, and leverage your team to deliver the brand into places where our consumer is already spending their time in ways that cut through the noise.

What does success look like? Your ability to rally teams behind a vision, drive innovative and cohesive thinking across all marketing channels and disciplines, and build customer-centric campaigns that contribute to hitting our revenue and growth targets throughout the year. The increase of brand awareness, consideration, and reach are also key metrics to the success of this role.

Responsibilities:

BRAND BUILDING:
A driver for keeping teams aligned to our brand mission and standards across all customer touchpoints;
Work to deliver brand strategy vision for in-store experience;
Build on brand book and brand alignment documents as necessary; work to socialize changes in brand vision and other elements added to drive clarity.

360-DEGREE CAMPAIGN STRATEGY:
Annual strategy building, linking customer mindset to product priorities to drive an annual view of our brand\xe2\x80\x99s marketing efforts and budget;
Seasonal campaign building, with all channel strategies and execution plans;
Manage the teams that oversee and deliver on full campaign execution;
In charge of managing brand marketing budget elements, as well as working to align cross-functional dollars through a strategy that aligns with business objectives.

DATA-DRIVEN DECISIONS:
Utilize insights, data analytics, market research, and owned performance metrics to evaluate campaign performances, build comprehensive strategies, optimize the work, and continue to build improvements within the team;
Be a leader in Millennial insights, becoming an expert in how to connect their behaviors to strategies that resonate.

COLLABORATION:
Work closely with the Creative team; rovide strategies and consumer insights that help drive creativity that connects with our customer in distinct ways;
Partner with Product teams to ensure the right product is being messaged at the right time, to the right customer target;
Collaborate with cross-functional marketing teams (E-comm, paid advertising, stores) to ensure a cohesive campaign from start to finish;
Partner with other leaders across the company to develop our forward-looking company strategy and build a culture of cohesion and accountability.

LEADERSHIP:
Manage, motivate, teach and develop a team of Managers and Coordinators on your team.

Qualifications:

• Bachelor\xe2\x80\x99s degree in Marketing or a related field;
• At least 8+ years of marketing leadership experience;
• Experience managing a team of 5-10 people;
• Experience building a brand/company toward a strong market presence and significant revenue;
• A strong drive for results, with the ability to manage independently and take calculated risks;
• A creative eye and genuine curiosity for innovative opportunities to connect with our community;
• Holistic brand thinker who appreciates and invests in the entire process, from making a physical product to marketing, merchandising, and driving loyalty.

Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalized coverage that meets your needs, you will be at the forefront of a growing organization that understands the importance of investing in people.

You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

Our promise\xe2\x80\xa6

No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

Groupe Dynamite