Job Description

Your Opportunity at ARC\'TERYX:

As the Director, Integrated Brand Marketing, you will drive all brand awareness and consumer engagement efforts for the brand. You will play a key role in executing brand strategy and multi-channel integrated marketing programs. You will be responsible for implementation of the annual content programming activation calendar to ultimately drive brand awareness and strengthen our positioning in the to the Senior Director, Brand Marketing, you will play a pivotal role working across a matrixed organization to build, drive and maintain exciting growth. You will drive brand goals and objectives forward and is responsible for connecting marketing strategies to digital strategies to achieve business results. This position will leverage digital and marketing services channels to drive growth, awareness, engagement, and retention across Arc\'teryx audiences. This is an equal part, strategic, operational and executional role. The right candidate is a creative thinker with exceptional communication skills, who is able to manage and execute plans across multiple teams, projects, and priorities.

This role is based out of our North Vancouver office and is open to hybrid work. Candidates must be eligible to work in Canada.

Meet Your Future Team:

The Brand Marketing team is the direct connection between the guest and the Arc\'teryx brand through content and experience. We work in lockstep with our brand management team, our creative team, athletes/ambassadors, community partners and agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are. \

If you were the Director, Integrated Brand Marketing now, here are some of the core activities you would be doing:

• Driving the creation, development, and execution of 360 go-to-market strategies, campaigns, and activations that raise brand awareness and drive engagement
• Partnering closely with Content teams to understand goals and oversee campaign development from strategy, concepting and execution, by managing day to day communications with internal key stakeholders, external partners and agencies
• Leading a team of integrated business partners, driving marketing strategies to raise brand awareness and engagement
• Supporting the overall creative development process for marketing campaigns in conjunction with creative teams, ensuring creative is on brand and connects with our audience
• Working with the Social team to deliver on brand work and propose ways to best reach current and prospective fans across social, digital, audio and other channels
• Owning the annual marketing programming calendar, creative briefing documents and ongoing project management of multiple campaigns
• Representing the Digital Strategy and Operations team on marketing and brand work groups, interacting with marketing teams, brand partners, subject matter experts, and leaders across the organization
• Advising our brand partners through digital and marketing services efforts
• Working with creative studio, external agencies, and internal teams to develop and implement channel specific creative and content
• Cultivating a data-driven mentality with emphasis on analysis, insight, and recommended action
• Managing direct reports through mentorship, development and evaluating performance against goals
• Keeping up-to-date and implement industry best practices and technology to drive traffic and engagement

Here are some of the things you could be working on in the future:

• Inspiring and executing fresh creative ideas for brand campaigns and activations across O&O channels, off-channel digital, OOH, experiential, and partnerships
• Developing loyalty programs and user journeys
• Building digital capacity in brand to support community activations

Are you our next Director, Integrated Brand Marketing?

• You have a Bachelor\'s degree in Marketing, Advertising, Communications or a related field
• You have 8+ years experience, in a brand, creative agency or apparel marketing
• You are an excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
• You are a creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline
• You have demonstrated experience in building deep relationships, leveraging insights, managing large-scale strategic initiatives, and bringing the execution to life on the ground
• You have a comprehensive understanding of key digital channels: website, SEO, digital content, paid media, social media, etc.
• You are well-versed in traditional marketing services channels: call center, marketing data operations, mass email communications, project management
• You are self motivated and proactive; continuously looking to bring new opportunities and ideas to the table
• You have in depth experience with content and marketing channels, including paid media, audio, social, digital ads, influencer marketing, and experiential
• You are detail-oriented with the ability to work in a cross-functional and fast-paced entrepreneurial environment on multiple projects under tight deadlines
• You think creatively while also understanding the role of content in informing digital projects and programs
• You are able to foster strong relationships at all levels of the organization and collaborate effectively with colleagues across all levels
• You are genuinely passionate about the outdoors, apparel, and fashion industry

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Equal Opportunity

Arc\'teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Design your Purpose. Live our Values.

DISRUPTIVE EVOLUTION. Design your future through challenge, experimentation, and inspiration.

COMMIT. Set and deliver on bold objectives as we collectively raise the bar.

LIVE IT. Deepen your connection to nature and live your most purposeful life.

LEAVE IT BETTER. Create a better world, together.

Arc\'teryx