As the Director, Brand Communications, you will provide strategic leadership for our Brand Communications team and develop and implement industry leading communications plans. In this role, you will lead our internal and external communications team and are responsible to deliver communications plans across consumer, trade and business media, government relations for all our brands. This is a collaborative role and is part of the marketing leadership team.
Why You Should Join Us: Our purpose is to enhance the lives of our patients. If you get excited by the opportunity to be part of a team that strives to put the patients at the center of everything we do, and have fun while doing it, then you belong with us! Our doctor-led, patient first, approach has helped us rapidly grow from 30 locations to over 300! We could not have gotten here without our fantastic people, who now number more than 3,000 and serve patients across the country. We are committed to FYidoctors being more than just a place to work and are intentional about our values of opportunity, diversity, equity and inclusion in the environment we create for our team members to thrive. At FYI, we hope you\'ll grow as a professional and as an individual, knowing you can come to work each day, have a meaningful impact on people\'s lives and have fun doing it. How You\'ll Benefit working at our Home Office:

• A comprehensive total rewards package, including two free pairs of glasses and lenses per year
• A coaching culture that fosters ongoing growth and development opportunities
• A people-first culture, (but dogs are also welcome)
• An organization that gives back locally and nationally, and supports you in doing so as well
• Rooftop patio access with a putting green and pickleball
• 4th street local vendor discounts

What Will You Be Doing?

• Oversee PR strategy, across media relations, influencer and other partners to drive earned media and extend brand reach
• Support media buying across trade and consumer media
• Strategically partner with our Senior Leadership Team to develop thought leadership strategy and corporate positioning
• Develop an internal communications strategy in partnership with various stakeholders
• Develop and implement a comprehensive crisis communication strategy
• Develop government relations approach and select partners as needed
• Ensure consistent implementation of all corporate communications (i.e. website, leadership bios, speaker presentations, company FAQ, media kit, boilerplates etc.)
• Leverage data and research to create differentiated plans for each of our business units
• Support with event planning (Media, Influencer, Conferences, Trade Shows)
• Partner with brand marketing to amplify all go to market initiatives and integrate communications priorities into the overall marketing calendar
• Coach and develop the communications team through empowering leadership

As The Successful Candidate, You Have:

• Marketing or Business degree, MBA an asset
• 10+ years of progressive communications experience in healthcare, retail or other service related industries
• 7 years of leadership experience
• Exceptional track record of building highly engaged teams
• Strong verbal and written communicator
• Experience writing briefs that result in on-brand, high quality work from internal and external teams
• Experience writing articles, pitches and content for thought leadership and press releases
• Experience with event planning and crafting memorable moments for patients, team members, media and partners.
• Demonstrated experience thriving in cross-functional teams; a self starter who is just as happy to lead as they are to dig in and get their hands dirty.
• Strong preference for bilingual (French and English)

Thank you so much for your interest in this role and FYidoctors. We appreciate the time it takes to read and apply, so don\'t take your application lightly. Hopefully, you\'re a fit, and if so, we look forward to chatting with you in person and telling you more about us and this opportunity.