Job Description

Digital Writer - Insurance

5700 Yonge St, North York, ON M2N 5M9, Canada Req #1973

Friday, June 23, 2023

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.

What\xe2\x80\x99s in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Hybrid and flexible work arrangements
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

We\xe2\x80\x99re looking for our next Digital Writer. Could It Be You?

As a Digital Writer, you will be an in-house expert in content and you will craft online copy to generate growth and increase brand awareness for all of Questrade Financial Group\xe2\x80\x99s lines of business.

What\xe2\x80\x99s it like working as a Digital Writer at Questrade?

A Digital Writer at Questrade is someone who can transform complex topics into plain language. You will be creating content to engage and educate our audience, discover what they want and optimize their path to conversion.

You will play a key role in implementing the content strategy to significantly increase brand awareness and fuel growth.

Need more details? Keep reading\xe2\x80\xa6

In this role, responsibilities include but are not limited to:

• Support marketing teams with content designed to achieve quarterly and yearly priorities.

Play a key role in developing content related to insurance products supporting QFG\xe2\x80\x99s mission, vision, and values * Write compelling short-form copy, distilling briefs into powerful, concise headlines (for display banners, print headlines, etc.).

• Guide customers and prospective customers through their journey\xe2\x80\x94knowing when to use enticing emotional copy or clear step-by-step instruction.
• Develop ideas with fellow writers and designers. Research a subject, find insights and craft content for multiple channels (corporate website, landing pages, emails, e-books, editorials, social, etc.).
• Ensure content is easy to understand.
• Work with members of the creative team (designers and developers) to bring content to life and ensure the value proposition and story is clearly understood by the consumer.
• Collaborate with subject matter experts to understand persona, product and service capabilities and value propositions for specific products and services.
• Shape key messaging by understanding consumer insights and motivating factors, which will resonate and compel the target consumer to take action.
• Grow Questrade as a thought leader and advocate for Canadians.
• Contribute to editorial governance so content is consistent throughout Questrade applications and with our brand voice, style and tone.

So are YOU our next Digital Writer? You are if you\xe2\x80\xa6

• Have 3+ years experience writing clear, persuasive copy/content (short-form and long-form) for a wide array of channels (web, print, email, social, etc.) and audiences (B2C and B2B).
• Have a Bachelor\xe2\x80\x99s or Diploma in English, Communications, Marketing/Digital Marketing or a related field.
• Have experience with Google GSuite (Docs, Sheets, Slides, Drive)
• Are a strategic thinker and creative storyteller.
• Have knowledge of the Canadian investment landscape and interest in fintech.
• Have financial services industry experience
• Have an eye for detail and excellent grammatical skills.
• Have the ability to manage multiple projects under tight deadlines.
• Have project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment.
• Have solid understanding of SEO principles, digital marketing and lead generation strategies.
• Have strong organizational skills.
• Have great presentation skills.
• Have the ability to work well at all levels of an organization and interact confidently with senior management.
• Are a self-motivated individual who isn\xe2\x80\x99t afraid to bring new ideas to the table.

Additional kudos if you\xe2\x80\xa6

• Are proficient in French, Mandarin or Cantonese
• Have experience in a regulated industry
• Have an advertising agency background
• Have completed the Canadian Securities Course
• Knowledge of HTML and Google Analytics

When applying, along with your resume and cover letter, please provide the following:

• A portfolio of work that showcases your creativity, originality and multi-disciplinary thinking.

Sounds like you? Click below to apply!

#LI-LB1
#LI-Hybrid

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence\xe2\x80\x94not only for the benefit of our customers, but for those who build their career with us.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

Other details

• Pay Type Salary

Questrade Financial Group Inc.