Job Description

Line of Service Internal Firm Services
Industry/Sector Not Applicable
Specialism IFS - Internal Firm Services - Other
Management Level Senior Manager
& Summary At PwC Global, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilize market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organizational targets.
In digital marketing at PwC Global, you will focus on leveraging digital platforms and strategies to drive brand awareness, customer engagement, and lead generation for clients. Your work will involve managing social media campaigns, optimizing website performance, and implementing data-driven marketing strategies.
Meaningful work you'll be part of
As a Digital Product Web Platforms Senior Manager GMO, Global, you'll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency. Responsibilities include but are not limited to:
Leading implementation of Adobe Experience Cloud tools to deliver personalized, scalable, data-driven experiences
Championing product governance frameworks, including decision-making structures, content ownership models, and development standards
Planning and delivering multi-country website builds with localization, multi-language content, and regional regulatory compliance
Translating business and user needs into functional and technical requirements that drive scalable, responsive, accessible solutions
Partnering with IT and development teams to manage integrations, performance optimization, APIs, and ongoing platform maintenance
Configuring and setting up CMS architectures to support organizational goals, user roles, workflows, and scalability
Integrating the CMS with CRM, MAP, DAM, analytics, and other business-critical systems to enable a unified content ecosystem
Designing and operationalizing global content publishing workflows with embedded governance for cross-market efficiency
Developing and enforcing content governance practices that enable seamless creation, management, and global scaling across teams and regions
Directing migration strategies to move content from legacy platforms into new CMS environments while safeguarding SEO, accessibility, and accuracy
Coordinating migration teams and vendors to execute content moves with minimal disruption to operations
Implementing web analytics frameworks using Adobe Customer Journey Analytics and visualizing KPI performance through dashboards
Experiences and skills you'll use to solve
Extensive hands-on experience in digital product management, web platform ownership, or enterprise digital transformation roles
Deep experience leading large-scale, multi-country website builds with Adobe Experience Cloud (AEM, Analytics, Target, etc.)
Converting analytics data into insights and prioritized actions that optimize performance, UX, and conversion paths
Leading strategy and execution of technical and on-page SEO, including metadata hygiene, structured content, and performance improvements
Defining and evolving taxonomy, metadata, tagging, and classification systems to enhance discoverability and user experience
Developing and validating user personas, customer journeys, and wireframes in partnership with UX, research, and creative teams
Ensuring a consistent, intuitive, and branded user experience across pages, templates, and end-to-end journeys
Overseeing the project lifecycle using agile and hybrid methodologies from scoping through launch and iterative enhancement
Managing cross-functional resources and aligning technology decisions and resourcing with timelines and quality standards
Establishing and maintaining communication and escalation plans that promote transparency with stakeholders at all levels
Collaborating with IT and web developers to implement technical enhancements and resolve platform issues
Aligning with marketing, CRM, and go-to-market teams to connect website experiences to campaigns and lead generation objectives
PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer
Why you'll love PwC
We're inspiring and empowering our people to change the world. Powered by the latest technology, you'll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at:
PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Metis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.
Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required:
Degrees/Field of Study preferred:
Certifications (if blank, certifications not specified)
Required Skills
Optional Skills Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Coaching and Feedback, Communication, Communications Strategy, Content Marketing, Content Strategy, Content Writing, Creative Design, Creativity, CRM Software, Customer Acquisition, Customer Engagement, Customer Insight, Data-Driven Insights, Data Storytelling, Digital Marketing, Digital Rights Governance, Digital Strategies, Embracing Change, Emotional Regulation, Empathy {+ 31 more}
Desired Languages (If blank, desired languages not specified)
Travel Requirements Not Specified
Available for Work Visa Sponsorship? No
Government Clearance Required? No
Job Posting End Date
At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We're committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.
We're committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.
To learn more about inclusion and diversity at PwC Canada: https://www.pwc.com/ca/en/about-us/diversity-inclusion.html. Be a part of The New Equation.
Chez PwC Canada, notre atout le plus precieux, c'est notre personnel. Et c'est en apprenant les uns des autres que nous devenons plus forts. Nous avons a coeur de creer une communaute equitable et inclusive de professionnels de la resolution de problemes, dans laquelle chacun se sent vraiment a sa place. Nous savons que l'experience peut prendre diverses formes et, pour nous, donner confiance au public et resoudre des problemes importants n'est possible que si notre milieu de travail reflete la diversite de la societe dans laquelle nous vivons.
Nous tenons a repondre a vos besoins tout au long du processus de demande d'emploi, d'entrevue et d'embauche. Si vous avez besoin de mesures d'adaptation pour etre parfaitement a l'aise, faites-le-nous savoir a l'etape de la demande d'emploi.
Pour en savoir plus sur l'inclusion et la diversite chez PwC Canada: https://www.pwc.com/ca/fr/about-us/diversity-inclusion.html. Faites partie de La Nouvelle equation.

Skills Required